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The Marketing Gurus: Lessons from the Best Marketing Books of All Time ReviewI had to pick a book and write a review as part of an assignment of for may graduate marketing class. Having no marketing experience I took a shot in the dark and picked this book.I am so glad I did. Although the authors of the original full-text versions would disagree, Mr. Murray "readers digest" summaries of the book were terrific. This book allowed me a great overview of 17 marketing books in one.
For someone new to marketing it was so quick and excellent reading to get me up to speed. You'll have to wait for a experienced marketing major for their judgment.
I felt it should be required reading for anyone who wants to know more about marketing but don't have the time to read all the full-text versions.
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