Merchants of Culture Review

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Merchants of Culture ReviewFrom cuneiform tablets to papyrus reeds to the early centuries of movable type, publishing was a power in the world and aimed at the needs and necessities of the cultural elite. But then in the 19th century literacy began to spread down to the growing middle classes and address the interests of ordinary people. But it was up until the invention of desktop publishing in the later decades of the 20th century that ordinary people had access to publishing. The rapid technological advances of the 21st century thus far have continued to compel the publishing industry into new modes of production, distribution, and fiscal survival with the coming of such innovations and electronic publishing and Kindle readers. "Merchants of Culture: The Publishing Business In The Twenty-First Century" by John B. Thompson provides an informed and informative history and description of how trade publishing operates, as well as the contributions and responsibilities of key components of the publishing industry including agents and booksellers, as well as the publishers themselves. Of particular interest is Thompson's analysis of how digital publishing is beginning to dramatically affect and alter trade publishing. Superbly researched and presented, "Merchants of Culture " is a seminal addition for academic library collections and essential reading for members of the publishing industry (including authors and book reviewers!) seeking to adapt to the constantly changing influences of modern technologies upon the art and economics of trade publishing.
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