Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Review

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web ReviewThe book clearly explains that we're in the process of a paradigm shift here regarding marketing/PR and the like. So props for that. I guess I was looking for more of a manual of "how-to's" in the social media realm. There was some good stuff in here. But as a small business owner I found myself skipping over a fair amount of the pages that were discussing how different departments should respond and what their goals should be. I would say pick this book up if you're part of a big organization trying to better understand "social media" and you want to find a place for it in your mid to large size company.Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Overview

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