Musings of an Online Bookseller Review

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Musings of an Online Bookseller ReviewTo be a successful bookseller in today's increasingly competitive and volatile marketplace, there must be an online aspect to the business plan for traditional 'brick & mortar' retailers. The phenomena of 'online only' book selling and the steadily increasing numbers people who only sell books online are publishing industry trends that, among other factors, are responsible for the demise of so many independent and chain bookstores -- the latest of which is the national Borders bookstore retail empire. Then there is the advent of digital publishing to consider! That's why "Musings of an Online Bookseller" by John Landhal is such important, informed, and informative reading. Included are such factors as the impact an aging baby boomer generation is having on the publishing industry, the impact of the ebook, the use of web site oriented sales venues, alternatives to that 800 pound gorilla of online book selling known as Amazon, and so much more. Although invaluable for anyone new to online bookselling, "Musings of an Online Bookseller" is especially recommended for those seasoned and experienced retail book sellers that are trying to make the transition from 'brick & mortar' businesses to online retailing either as a supplement to their traditional venue or as a replacement for it.
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