Online Customer Care: Applying Today's Technology To Achieve World-Class Customer Interaction Review

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Online Customer Care: Applying Today's Technology To Achieve World-Class Customer Interaction ReviewA wonderfully informative book that stands out amidst the plethora of customer care offerings. Even though the field is changing so quickly, Michael Cusack's book won't date because of (1) the way he applies the lasting principle of soundly balancing technology, process and people, and (2) the masterful manner in which he draws on historical and current knowledge and trends in order to cover likely future developments. Cusack is a true thought-leader who writes to express not to impress, and who freely and comprehensively shares at the detailed level. On Line Customer Care demands to be read by every CEO, Customer Service Director and Service Agent who aspires to customer care excellence.Online Customer Care: Applying Today's Technology To Achieve World-Class Customer Interaction Overview

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