The M-Bomb: Riding the Multi-channel Whirlwind Review

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The M-Bomb: Riding the Multi-channel Whirlwind ReviewGeoff Webb's style is something of a shock to the system. That is if you are used to somewhat more conventional business books. I'm not sure why it's so different but I found it challenging to adapt my reading style to his writing style. But once I got into the swing of it I found the book full of insight.
Geoff clearly has a firm opinion about the Internet and how many organisations are simply not in tune with this unique delivery system. He is blunt and to the point, I like it! "If you are still running your own call center I suggest that you go for psychotherapy" is a classic quote and pretty typical of what you will read.
Having said all of that, the book lays out a compelling proposition and gives some clear advice on how best to harness that thing called 'multi-channel marketing'. If you are struggling to understand how to meet the multi-channel challenge I'm sure you'll find guidance and practical advice on how to proceed.The M-Bomb: Riding the Multi-channel Whirlwind Overview

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