The E-Commerce Question and Answer Book: A Survival Guide for Business Managers Review

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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers ReviewRosen did not write this book for "dummies." Rather, for anyone (not only for business managers) who needs a thorough briefing on the basic concepts and nomenclature of e-commerce. (The term itself is rapidly being replaced by "e-business which includes but is not limited to "commerce.") I think the book will be especially helpful to school and college students as they prepare themselves for careers. Also for others who may now be reluctant to participate in conversations about the Internet and WWW. Also for still others who need a "briefing" on how their organization can determine what the nature and extent of its involvement in e-commerce can and should be.
Rosen organizes her material within six chapters:
Chapter 1: The Internet Today
Chapter 2: Identifying Your Direction
Chapter 3: E-Commerce Technology
Chapter 4: Creating E-Commerce Services
Chapter 5: Hosting and Supporting E-Commerce
Chapter 6: Marketing an E-Commerce Site
Rosen also provide a crisp summary at the end of each chapter and then a Glossary which is also well done. As the chapter titles and sequence correctly suggest, Rosen begins with the "basics" (as Vince Lombardi always did at the beginning of each new football season, assuming nothing) and then skillfully guides her reader through the process by which to determine appropriate organizational direction; then reviews various relevant technologies; then suggests how e-commerce services can create unique value (eg convenience); then explains what's involved in hosting and supporting e-commerce; and then finally, provides some excellent advice on the all-important task of marketing a website (or Web site).
Is this the definitive book in the subject? No. It wasn't intended to be. (Nor could any one book ever be. The business world is changing too fast.) Will this book be helpful to substantial numbers of people? You bet. Were I the owner of a small-to-midsize company, for example, and we were planning to get heavily involved in e-commerce, I'd buy a copy for every key person in the company and then conduct a rigorous group discussion of it. To paraphrase Henry Ford, whether you think you need this book or think you don't, you're probably right. .The E-Commerce Question and Answer Book: A Survival Guide for Business Managers Overview

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