The Power of Social Networking: Using the Whuffie Factor to Build Your Business Review

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The Power of Social Networking: Using the Whuffie Factor to Build Your Business ReviewThis book's release is dated May 4, 2010 here on Amazon, but the copy I received is copyrighted 2009 and contains information from 2008. If there's a newer version, I didn't receive it. Unfortunately I can't recommend this book. In social media, a world which moves so quickly, 3 year old information is extremely old and out of date information.
There are still some good takeaways from this book, but a lot of information is so outdated it made me laugh. Not the author's fault -- she's covering a fast-moving topic -- but I would save your money for something more up to date.
Of the many social media books I've read in the last few months (I'm researching the topic for a university course), the most useful have been from Dave Kerpen (Likeable Social Media) and Gary Vaynerchuk (The Thank You Economy). I don't know either author and I have no ties to either -- but their books were immensely helpful to me in researching social media marketing for businesses.The Power of Social Networking: Using the Whuffie Factor to Build Your Business Overview

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