Digital Deals: Strategies for Selecting and Structuring Partnerships Review

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Digital Deals: Strategies for Selecting and Structuring Partnerships ReviewProvocative perspective on partnership strategy, essentially arguing for a systematic approach to what typically is an unsystematic process. That said, the authors do seem to appreciate the role of executive creativity in business development. I gained a lot from the case studies on Cisco, Intel, Microsoft, and AOL. Content is current - definitely post-2000 in thinking. Clearly worth the read.Digital Deals: Strategies for Selecting and Structuring Partnerships Overview

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