Customer Equity: Building and Managing Relationships As Valuable Assets Review

Average Reviews:

(More customer reviews)Are you looking to buy Customer Equity: Building and Managing Relationships As Valuable Assets? Here is the right place to find the great deals. we can offer discounts of up to 90% on Customer Equity: Building and Managing Relationships As Valuable Assets. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Customer Equity: Building and Managing Relationships As Valuable Assets ReviewCustomer equity is clearly the name of the game and a hot topic in the business world right now, but I was hoping for a more up-to-date treatment. This book offers some fairly useful, but comparatively well-known and mundane, material about managing customer acquisition and retention, but the content advances little beyond Blattberg's mid-1990s Harvard Business Review article. I suspect that the third author (Thomas) may have done much (all?) of the writing, because the other two are heavily occupied by their consulting practices. There is some really cutting edge work going on right now in the customer equity/customer lifetime value arena, but this book does not reflect most of it.Customer Equity: Building and Managing Relationships As Valuable Assets Overview

Want to learn more information about Customer Equity: Building and Managing Relationships As Valuable Assets?

>> Click Here to See All Customer Reviews & Ratings Now