Audience Evolution: New Technologies and the Transformation of Media Audiences Review

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Audience Evolution: New Technologies and the Transformation of Media Audiences ReviewI read this book while it was still in draft and I was in Prof. Napoli's new media class 2 years ago. The book is very approachable but tackles audience measurement at a very high level. This book was one of the reasons why I took 2 more classes with Prof. Napoli. Just bought the finished copy and I'm excited to re-read it.Audience Evolution: New Technologies and the Transformation of Media Audiences Overview

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