Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets Review

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Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets ReviewJanet Attard is a familiar name to most people doing business on the Internet, especially on AOL.
She has been the force behind the growth of the Business Know-How discussion boards & newsletter. She plans over 70 weekly live chats, as well as compiling thousands of articles, tips, & hints on every aspect of small business you can name.
This book begins after you've done all the basic start-up work for your business. There is no discussion of the best legal form for your business to take & you won't find questionnaires to test your entrepreneurial skills. Attard assumes you've passed that point & are ready to go to work.
What you will get is insight on topics such as:
=> finding suppliers => mailing & shipping strategies => trade show savvy => selling to the government => building a web site without going broke => making cash flow => how to make a big impression on a small budget => using the mail to build business => choosing & using office equipment
I must admit that I thought Attard would have nothing new or of interest to me. After all, I've been in business for some time. (egotistical, isn't it?)
But, she surprised me with a number of interesting & useful ideas. Briefly, here are a few:
=> make use of a CD-ROM phone directory. Attard suggests one called SelectPhone costing about $150. It will allow you to find customers & suppliers. (p. 84)
=> ask for an editorial calendar. The editorial calendar briefly lists the types of stories that will be covered each month for the calendar year. Newspapers & magazines plan far ahead for special topic issues. (p 91)
=> advertise where your competitors advertise. If your competitors have been advertising for many months in a specific media, their ads are probably working.(p. 104)
=> familiarize yourself with advertising laws. Just because you're small doesn't mean you can ignore or avoid complying with laws regulating advertising.(p 120) There follows a page and a half of laws that might trip up a small business owner.
=> buy US postage stamps at less than their face value. Buy your stamps from a stamp dealer rather than the post office. Stamp dealers often buy stamps in quantity hoping they will go up in value.(p. 149) I really liked this one and * never * would have thought of it.
I could give many more examples, but that wouldn't be fair to Attard, who's obviously put blood & sweat into this book
Let me leave you with some more topics of interest:
=> using the web ferret for quick web searching => the when & how of yellow page ads => what's a press room & why you want to use it => your trade show toolbox -- what's in it & why => what you should know about credit card fraud
You're all getting used to the fact that I'm as much a stickler about the design of a book as I am about content.
This book is well laid out, the type is large enough to read easily, & typefaces are consistent through out the book.
The few gray boxes used are well placed & don't interrupt the flow of the text. My only dislike is this: to make the * tips * boxes stand out from the other gray boxes, all the text contained within them is underlined. They are the only part of the book I found difficult to read & found myself skipping over them most of the time. I know I missed valuable information because of it.Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets Overview

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