Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes Review

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Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes ReviewThis book provides great insight from "industry leaders" on how to promise and deliver product sold through the Internet. Many of the early adopters of Internet based sales systems failed to consider the difficulties of integrating a new system into their existing strategy. Extending the Supply Chain provides great examples of both failures and successes in industry, as well as, outline a framework that will help companies better position themselves to use the Internet as a competitve advantage. This book is a must read for all individuals that wish to take the last mile and use the Intenet to build a strong, viable sales channel.Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes Overview

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