Creative Arts Marketing, Second Edition Review

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Creative Arts Marketing, Second Edition ReviewIf you are starting out in arts marketing, I think this book provides a good beginning. I was disappointed that there were no author biographies because I wonder what the authors "hands on" experience in the industry has been. I found some of the definitions a little limited in their scope. From someone who is an arts marketer and needs to turn theories into dollars, I found the book to be OK and solid in its advice, rather than ground breaking or terribly innovative.Creative Arts Marketing, Second Edition Overview

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