Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust Review

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Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust ReviewE-commerce is getting its second wind. Epstein describes how some companies have been successfully in implementing it, and integrating it with their real world operations. But he also describes companies that have not been successful at this. He compares both types, to draw inferences for an optimal strategy that you might consider for your company.
The book is pretty matter-of-fact. No hype, like during the dot com era. Instead, the book tries to give a sober and realistic assessment of what it takes to deploy.Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust Overview

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