Kellogg on Technology and Innovation Review

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Kellogg on Technology and Innovation Review
The last time I checked, Amazon and its online partner Borders sell almost 110,000 different books on on the general subject of technology and more than 12,000 on the general subject of innovation. Presumably these numbers will continue to increase as organizations become more actively involved with strategic planning in a global marketplace which relies so heavily on both technology and innovation.
What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University. It was edited by Ranjay Gulati, Mohanbir Sawhney, and Anthony Paoni who co-authored the Preface. I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents. In this volume, "the insight that motivated [assembling the contributions] is simple, yet powerful: [in italics] Students don't merely consume knowledge, they co-corerate knowledge." [end italics] The material is carefully organized within four Sections:
I (Chapters 1-3) Enabling Technologies and Infrastructure: The first three chapters "familiarize readers with the key technologies that are driving the evolution of computing and communication markets: wireless networks, optical networking, and chapters in semiconductor development." (Pages 3-152)
II (Chapters 4 and 5) Business Models and Markets: In this section, the focus and emphasis are on "the evolution of selected industries and interesting areas of emerging opportunity." For example, interactive television and wireless applications. (Pages 155-257)
III (Chapters 6-8) Emerging Technologies: In the final section, the contributors examine "futuristic technologies and nascent markets that are not yet well defined. For example, "hot areas" which include technology investment, nanotechnology, peer-to-peer computing, and biotechnology. (Pages 261-341)
As indicated earlier, this is by no means an "easy read" but, that said, I commend the editors and their collaborators on both the scope and depth of material discussed. Careful readers are generously rewarded with insights and frameworks which can help them make sense of the increasingly confusing business prospects of the many new technologies that are "breathlessly hyped in the media." There is an abundance of evidence to suggest what the editors characterize as a "big gulf between a hot technology and a profitable business." I share the editors' hope that their book will help readers to recognize and understand this gap so that they can then "find ways of bridging it."
Those who share my high regard for this book are urged to check out Geoffrey Moore's Dealing with Darwin, Clayton Christensen and co-authors' Seeing What's Next, and Thomas Davenport's Process Innovation, Working Knowledge, and most recently published Thinking for a Living as well as John Howells' The Management of Innovation & Technology, Michael George and co-authors' Fast Innovation, Vijay Govindarajan and Chris Trimble's 10 Rules for Strategic Innovators, and one of the most influential books ever written on this subject, Eric Drexler's Engines of Creation: The Coming Era of Nanotechnology, first published in 1987. In certain respects, Drexler's insights are even more relevant and more valuable now than ever before.Kellogg on Technology and Innovation Overview

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