Average Reviews:
(More customer reviews)Are you looking to buy Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers? Here is the right place to find the great deals. we can offer discounts of up to 90% on Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers. Check out the link below:
>> Click Here to See Compare Prices and Get the Best Offers
Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers ReviewMost marketing and sales professionals have read the tomes by Geoffrey Moore, et al., that opine that chasms can be easily or rigorously bridged with targeted campaigns. In contrast, Mr. Benzel has created an insightful view of the new, engulfing "Sandstorm Economy" that is dominated by "Marketing Superpowers."Thus, unlike the chasm theory, Mr. Benzel asserts that in order to effectively compete in today's changing economy, we must be much more nimble and aware of the successful practices -- and directions -- of the Superpowers, or we will be engulfed.
Clearly, companies now have the opportunity to learn from the practices of these Superpowers and leverage new techniques and operative methods to be more competitive and successful.
This is an excellent book -- and an even better Primer for conducting technology marketing in the new, changing economy. I strongly recommend this book for Marketers who are looking forward and who want to leverage new, successful techniques, rather than look back and continue to invest in staid methods with decreasing value, significance, and success.Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers Overview
Want to learn more information about Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers?
>> Click Here to See All Customer Reviews & Ratings Now
0 comments:
Post a Comment