Biz Dev 3.0: Changing Business As We Know It Review

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Biz Dev 3.0: Changing Business As We Know It ReviewI am quite disappointed with this book. First of all, I think the title 'Biz Dev' is a misnomer. I reckon, to the author, Biz Dev is an eye catcher, and his book caught my eye while browsing it in a book store.
The book is more a ragtag collection of the author's generalised statements about building strategic relationships in our networked economy. He has artfully put his generalised statements into a 9-step process, each of which is appropriately packed with bullet points, for easy reading, across the many pages of the book.
Unfortunately, the author did not give specific and detailed information about 'how to go about it' of building the relationships. He talks a lot about 'continual dealing with the future', 'embracing chaos', 'speed and simplicity' and 'pro-active partner - and customer - orientations' but he skips the prescriptive guidelines. If he has put in more personal time and efforts in building his cases and then writing them here, I think the book would be substantially a much better read.
He outlines a lot of business cases to substantiate some of his generalised statements, and at the end each chapter, he also packs with a lot of website resources. In a way, he expects readers to do a lot of home work, in order to read his book.
In fairness to the author, I reckon his book may still be worth exploring by readers who are just beginners. This is because the book can still easily serve as an up-to-date but broad-brushed introduction to building strategic relationships in a knowledge-based economy.
For serious readers into business development, I believe Peter Skat-Rordam's Changing Strategic Direction: Practical Insights into Opportunity Drive Business Development would be an excellent choice.
In my personal view, one of the excellent books to explore about building strategic relationships is Developing Knowledge-Based Client Relationships - The Future of Professional Services by Ross Dawson.
Both books are my personal favourites.Biz Dev 3.0: Changing Business As We Know It Overview

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