Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business Review

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Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business ReviewIf you have looked through the business section of your local book store over the last ten years or so, one word seemed to appear in about a quarter of all titles - innovate. From management gurus to the media, they all have been preaching the innovation doctrine. It almost seemed that regardless of what you did in the innovation space, as long as you were doing something was all that mattered. It seemed that the risks associated with this move forward mantra did not seem to get much press. The only risks discussed was the death penalty not innovating sentenced the company to. Well now that the new economy has been shone to be a bit overheated, a new look at the innovation craze was needed. That is where this book comes into place.
After more then one company innovated themselves out of existence it started to look like, that in retrospect many innovation strategies, structures and processes where left a little wanting. Now it looks like the bottom line is being looked at again and a little more sober view of innovation is being taken. This book helps the reader get back to solid business plans for innovation. The authors state that innovation in no less important, but that we need to get back to viewing the cost benefits of the risks that innovation presents. They give the reader very clear and solid ideas on how to balance innovation gone mad and do nothing stagnation.
Overall I found the book easy to read and understand the key points. The authors give you real examples of both failures and success on the innovation front. I found the book to be a valuable tool to remembering that doing something just for the sake of doing something cane lead to some vary difficult choices. It is well worth the time to read the book.Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business Overview

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