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A Guide to Implementing Oracle Siebel CRM 8.x ReviewWanted to clarify what my book is NOT; it is not a book on Siebel product per se, for which Oracle Corp. has scores of detailed reference and user manuals. My book is clearly focused on the implementation aspects of Oracle Siebel CRM.My motivation for writing the CRM book was the inherent importance of customer-facing applications that are of critical importance for the success of businesses the world-over. Finally it is the cutomers and their custom that drives the economy.
With ERP implementations reaching a critical mass across thousands of companies across the world, it is expected that that CRMs should be the next priority on the CIOs strategic agenda. However, the lack of momentum is a bit dissapointing (when compared with that of ERP implementations earlier; would welcome comments on vic_kale@hotmail.com).
Unlike for ERPs, there aren't too many books on CRM on the market. My book provides a bridge between the business and technological aspects of implementing CRM in organizations. It provides a sound introduction to CRM programs and systems, and, then focuses on aspects of implementing Oracle's Siebel CRM, including a description of what it is and the tools and techniques that are essential for an effective CRM implementation.
A Guide to Implementing Oracle Siebel CRM 8.x Overview
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