Media Planning & Buying In the 21st Century (Volume 1) Review

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Media Planning & Buying In the 21st Century (Volume 1) Review
In today's "instant this" and "viral that" world it is easy for information to become outdated - sometimes before it even hits the presses. It is refreshing to come across a book that can dissect the Media industry in a current, exciting and informative way. Ronald D. Geskey does this and more in his book "Media Planning And Buying in the 21st Century".
This 24 chapter book is, as the author states in the preface, written for students and beginning professionals. Containing 17 figures and 22 tables, the book is incredibly well organized and informative. Many chapters contain use bright graphics to reinforce their message. Also reinforcing what was just read are the thought provoking questions interspersed through each chapter. The summaries at the end of each chapter are useful to measure if you are getting all you can out of each chapter. They also provide a glimpse into what the next exciting chapter will contain.
"Media Planning And Buying in the 21st Century" will prove to be an invaluable resource for those just starting their Media career and a dog eared Media "bible" for the student. Whichever path the reader is on, this easy to read, informative, and often times humorous book will be read and reread for many years to come.Media Planning & Buying In the 21st Century (Volume 1) Overview

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