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Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications ReviewThis book is not so much a nuts and bolts tutorial of how to put different kinds of ads together as it is a guide to the overall process of advertising using flash. There is very little code in the book. Most of the chapters have the feeling of giving you a overall guide to advertising. For example chapter two is called "Designing Banner Ads" and it has sections on getting to know your client, their goals, knowing the audience, and branding. This is useful information but I suspect readers of this book are looking for more how-to tips. This book is geared more towards "best practices" in a studio or agency environment so that the process will go smoothly. It is not a guide filled with how-to's.Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications OverviewWant to learn more information about Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications?
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