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Read This First: The Executive's Guide to New Media-from Blogs to Social Networks ReviewRon came to our PR agency over a year ago to help us as we struggled to get our clients to understand and implement social media. After Ron was kind enough to let me read the manuscript of "Read This First," confusion reigned no more for me. Social media -- how it came about and why every business needs to do it -- became crystal clear.Read This First is written in a very conversational tone (much like the good blogger that Ron is) that will reach anybody with a few hours and an open mind. The ideas are exciting and accessible to anyone who wants to grow their business in today's connected world. Ron provides a brief history of how we came to this new era of incredible potential and promise, and how executives should best approach the opportunities in front of them for their organizations.
Because so many people have so much trouble getting their heads around the mind-boggling changes that social media represents, I tell everyone to not just read this first, read this TWICE.Read This First: The Executive's Guide to New Media-from Blogs to Social Networks Overview
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