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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation ReviewThis book came out at a difficult time, when NASDAQ fell and people realized that buying shares of firms that don't turn a profit isn't a good idea after all. So, this book tries to start off by saying that "Ah, we knew that all along!" and then trying to sell the existing industries the IT gospel.That's a hard position to maintain, and I think the book suffers from it. It resorts to saying that use of IT is crucial for existing firms, but the thing it offers is almost exactly the type of things that were touted in the pre-Internet days, where Toyoda excelled with JIT systems, Kao used their IT advantage, 7-11 improved logistics by streamlining their suppliers... in short, what people used to call "strategic use of information systems" in those days.
So, after all these Internet things, we're back to where we were 10 years ago, and the authors try to make it sound new, but it isn't.
Another problem is their style. The authors says that in order to prevent the book from becoming outdated within a month, they have avoided placing case studies, and focused on the philosophy. But, this makes the whole book into a collection of general ideas, things that anyone can say, things you already read in Harvard Business Review or Businessweek a hundred times. They resort to a lot of quotes from zen or Buddha, or some folk story to make themselves sound profound. I don't know how it reads to an American, but for a Japanese like me, they stink. Since they don't site actual cases, they use only tiny newsbits to illustrate the point, and you really don't get the whole picture. They say things like, "When firm A uses US $3 billion for purchases, if IT can reduce that cost by only 1%, that's significant!" but they never show whether that 1% saving is likely to happen!!
I also have to question their competence in judging technology, They claim that Sega dropped out of the game console business, because their Dreamcast console didn't adopt DVD. I seriously doubt that. Show me a game that uses the full capacity of DVD effectively. I don't think the authors understand the game console market, or the relation between technology and the market acceptance.
Nice try, and there are some interesting points in the book. Also, my general disapproval of these management guides probably have a lot to do with this not-so-good review. But I can't say I'm very happy with this book.The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation Overview
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