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Full Brain Marketing ReviewThis is a very good book that covers just about every aspect of marketing. The author obviously is establishing her credentials early in the book and she does so very effectively as she obviously has the knowledge and experience to impart wisdom to others. You'll get a textbook worth of condensed material in this book.The only slight negative comment I would make is that the author is very heavy on material on trade show marketing. BUT this is easily overlooked since she owns and operates a trade show exhibit company and her coverage of the topic does not come across as self-serving. While covering the topic in such detail might seem a bit quaint to Web 3.0 social media types and others who are undoubtedly seeing their ROI's continue to diminish for their exhibits and trade shows, it might just serve as a reminder or brush-up on how to execute "must attend" trade shows and exhibits properly to help meet marketing objectives.
This is a very good book for general marketing information seekers, small business owners and entrepreneurs and I recommend it.
~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."Full Brain Marketing Overview
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