Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media Review

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Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media ReviewI read this book on a 5 hour flight so I can honestly say that it was a quick, easy read. The style is conversational and the author spends an appropriate amount of time on each topic without going too deep and losing the reader's interest.
I found this book very informative and valuable for anyone in the marketing field. The author does a very good job of explaining interactive media's past, present, and future. If you are a marketer and have had any experience or thoughts about using interactive or "emerging" media, you'll find this book very helpful to get a good understand of what's out there and what might fit well with your organization and marketing goals.
While I may not have agreed with every claim made in the book, it is great that these claims are being discussed and therefore progress is being made. I think the author's view of the future is interesting and I'm interested in seeing how his predictions shape up over the next few years.Emerging Marketer: How to Engage Today's Users, While Pursuing Tomorrow's Media Overview

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