Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing) Review

Average Reviews:

(More customer reviews)Are you looking to buy Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)? Here is the right place to find the great deals. we can offer discounts of up to 90% on Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing). Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing) ReviewI picked up this book as a preparation for the CLEP marketing exam. While it is easy to read, the layout is cluttered and distracting. The authors give a rah-rah treatment to e-commerce, presenting multiple .com case studies throughout the book (each chapter begins with an internet site and description).
It is clear that the authors were infatuated with the so-called "new economy," and the book suffers a lot as a result. Using it as a primer is tiring, as you have to separate the essentials of marketing from the e-commerce cheerleading.
The publisher's website does have quizzes to test on the material, which I like, but overall, I was still somewhat disappointed.Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing) Overview

Want to learn more information about Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)?

>> Click Here to See All Customer Reviews & Ratings Now