The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) Review

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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) Review`The Business of E-Commerce' is a great introductory text for senior (technical and non-technical) management, university students and consultants addressing the history, strategy and business models, specific applications as well as the technology required to quickly understand what e-commerce involves.
The well-structured, lightly illustrated and referenced chapters span:
++ getting there- about virtualization, globalization, and intellectualization aspects of business change, and exploitation through origins, recent history, interactivity, connectivity and continuity.
++ a generic business model for e-commerce- local business drivers (copycat, channel development, cost reduction, and partner inclusion), new maps (physical/informational/B2C, B2B, and cross-pollination), and role types (intermediation, disintermediation, reintermediation, and transformation agents).
++ pathfinder application areas- B2C retail, auctions, and advice; and B2B procurement, inventory exchange, and real-time collaboration.
++ technology landscape- data, dynamic networks, security, payment solutions and e-commerce standards.
++ architectures for electronic commerce- logical, technical, and organizational.
++ open issues- legalities (intellectual property, responsibility and privacy, regulation and taxation), technical issues (platform risk, communication disconnect, skills), and market issues (volatility, locus, and trust).
Strengths include: the well-structured `mature' text; the useful lengthy glossary of terms; the attractive style with mostly complete and correct content often supported by useful illustrative anecdotes or supporting materials; and the author's obvious comfortability with discussing some technical aspects supporting e-commerce (1960s EDI, Java, XML, Jini etc..). Weaknesses include: gaps relating to organizational (e-business) development lifecycle necessary to leverage the technology and business models; manufacturing examples with errors (not all manufacturing processes just have discrete steps!); real-time confusion (see any control engineering text for precise & correct definitions); gap relating to object-oriented systems/ virtual organization development (briefly mentioned about 100 pages late!); better referencing and supporting material, and need for more sidebars & illustrations, and about 15% reduced text for same content.
This reviewer got the impression that detailed discussions were avoided to minimize the need for frequent updates/ revisions. Yet perhaps such tabulated comparisons of contemporary tools for applications and organizational development, details of various offerings from major consultancies, and discussion of web-enabled ERP, CRM, CRM, BI (and all those other software acronyms) would have added value for the reader to better implement e-commerce solutions.
Some alternative texts include: the weaker inspiring `Futurize Your Enterprize' by Siegel; the weaker draft `Exploring E-commerce' by Fellenstein/Wood; and Hoque's `E-enterprise' which is initially promising but ultimately unsatisfactory (too much repetition, error, and `jargonism' without support, despite some good charts and structure, to be considered worthwhile).
Overall, a useful and entertaining read- amongst the best books (read by this reviewer) in the last year.The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) Overview

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