eBay Business at Your Fingertips Review

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eBay Business at Your Fingertips ReviewThere's a lot to know about doing business on eBay, but it's not information that needs to be absorbed all at once. EBAY BUSINESS AT YOUR FINGERTIPS is meant for small intense examinations a bit at a time and should be on the shelves of any potential ebay seller and any general-interest library catering to them. It covers everything from selling basics to PayPal account management, auction know-how, grading, handling shipments, and more. Perfect for beginning ebay sellers.
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Introduction to e-Commerce (McGraw-Hill/Irwin Series in Marketing) Review

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Introduction to e-Commerce (McGraw-Hill/Irwin Series in Marketing) ReviewThis text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)Introduction to e-Commerce (McGraw-Hill/Irwin Series in Marketing) Overview

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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers Review

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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers ReviewMy MBA son-in-law gave me this book (he'd taken a course with one of the authors) and I couldn't put it down. I'm in what the book would call B-to-B, and the book provided some pleasant surprises. I got the argument right away, and the examples are on target. At the end they give some extremely helpful ways to start attacking the challenge. My business is in the middle of what Rayport and Jaworski talk about and I kept seeing what we're struggling with in their stories. We've got a number of different ways we deal with customers, too: a couple of websites, a sales force, and a call-center. You always want to make how you meet customers as effective as possible, but the book shows that you've not only got to do it at each point, but also across what they call the "interface system." It all sounds right, but I've seen books that say the right things without giving you a way to actually start doing something. The authors here actually go the last mile. The last chapter goes through questions you can ask yourself and your business, and then walks you step-by-step through how you can begin to take up making the system "efficient and effective," as they put it. Having only experienced home shopping on the bill-paying side (!), the extended comparison near the end of the book of how QVC and Home Shopping Network differ in their interface systems really got me thinking. This book actually meets the argument about people being replaced with machines head on in a way folks who are actually in the trenches running a business can understand. Let people do what people do best (isn't that the truth!), and let machines do what they do best. There are even places where putting people and machines together (what they call "hybrids") can work well. I can't recommend this strongly enough (although I'd hate to tell my son-in-law that!).Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers Overview

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Intelligent Selling: The Art & Science of Selling Online Review

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Intelligent Selling: The Art & Science of Selling Online ReviewEnough said...the author is straight forward, frank and detail oriented.
Fantastic book for the serious e-businessman/e-businesswoman.Intelligent Selling: The Art & Science of Selling Online Overview

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Pre-Commerce: How Companies and Customers are Transforming Business Together Review

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Pre-Commerce: How Companies and Customers are Transforming Business Together ReviewI met the author of this book at the South By Southwest conference in Austin yesterday, and received a copy of the book as well. I've been reading it since yesterday and wanted to share an early endorsement. If you are in sales, marketing, management or otherwise care about your company and its survival, buy this book and begin to study it. Precommerce defines in very clear terms the role customers now have in making decisions about your products, people, company and brand. And how companies must acknowledge that traditional marketing (eg: the 4Ps) are now virtually obsolete in a world where customers and potential customers can interact directly and in communities across the web often without ever visiting your corporate web site, reading your sales materials, etc.
Buy this book. Read it. Discuss it. Precommerce should become a new term in business in order to understand what customers are doing today BEFORE they buy -- or make the decision not to.Pre-Commerce: How Companies and Customers are Transforming Business Together Overview

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Review

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Reviewe-Marketing eXcellence, third addition, covers the entire scope of e-Marketing:
Objectives - Do you want to sell? build a brand? talk to and or serve customers?
e-Models - e-commerce, communications, online revenue, web2.0.
e-Customers - Who are they? why do they/don't they buy online? how do they buy? how do you build relationships with them? how do they communicate with each other?
Tools - Not just the internet! iDTV, Digital Radio, Mobile etc.
Site design - Establishing the purpose of the site, best practice design, navigation, structure and copywriting.
Traffic building - SEM, display advertising, e-mail, viral, PR.
CRM - Developing lasting relationships with your customers - database marketing, profiling and personalisation.
e-Business - From value chains to value networks; an analysis what's involved in setting up and managing an e-Business.
The main body text is well written, and the depth of coverage for each topic is just right for a book this size.
Throughout the book you'll find the following boxes:
e-Marketing Excellence - Real world case studies of how large corporations have used the topic being discussed in that part of the book.
Practical/Best Practice e-Marketing tip - Specifics on how you can use the topic being discussed in your own e-marketing campaigns.
e-Marketing Insight - Views from corporations, technology providers (e.g. Google), e-Marketing experts to get you thinking in multiple directions.
The book is also littered throughout with high quality charts, graphics and screenshots of actual websites, all in colour, to give you actual examples of how these techniques are being used.
This third edition of the book has extensive coverage on the latest trends in e-Marketing - viral marketing, web2.0 approaches such as social networking and online PR.
One of the highlights of this book, for me, is thorough coverage of the SOSTAC® approach to e-Marketing planning. Created by Paul Smith (who is a co-author of this book), the model provides a structured framework for building your e-Marketing plans. The model can be applied to projects from small to massive. The book concentrates on how to apply the SOSTAC® model specifically to e-Marketing. Essential reading for anyone involved in writing e-Marketing plans.
This book has broadened my knowledge of e-Marketing in a way that I would not have been able to do so without it. I found myself constantly thinking in new directions when reading it. I now have an appreciation of many more aspects of what's involved when planning for, implementing, and testing e-Marketing campaigns, and I would not hesitate to recommend this book to anyone involved in all aspects (strategizing, managing, implementing) of e-Marketing. The book also serves as an excellent resource for the e-Marketing student.eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Overview

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How to Do Everything with Microsoft Office Live Review

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How to Do Everything with Microsoft Office Live ReviewBecause I was new to Microsoft Office Live, I bought this book, hoping it would help me. It did not. I was only looking for the basics. The book does not list the steps necessary to complete an action, is confusing, and rambles around without coming to the point. It could have been, and should have been, writen in 150 pages instead of the nearly 400 it used. I had read the help pages in the program's help sections and expected the book to expound upon them. With neary 400 pages, it definitely should have. Not only did it not do this, it did not even mirror the information given in the "help" sections of the program. Often times, I thought it was written by a Microsoft employee since it spent so much time talking about how much better the Microsoft Live program was than others of its kind. Maybe, if you are an advanced user, this book would work for you. But if you're a novice, I'd suggest you try another book.How to Do Everything with Microsoft Office Live Overview

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E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away Review

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E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away ReviewMy career, delivering training for organizations throughout North America, not only requires I prepare in detail the specific programs I am hired to deliver but to keep up with other relevant issues in the training marketplace. This is one of the reasons I enjoy readinig and using Ron Zemke's books. He writes on relevant topics. This is the case for Tom Connellan and Ron Zemke's newest book E-SERVICE. Recently I loaned E-SERVICE to one of the Customized Training Coordinators for South Central Technical College, North Mankato, MN. Her first reaction was, "He (Zemke) has done it again. He has written a book with immediately useful and relevant information." I concur.
The content of this book is so valuable. We encourage organizations to make their processes, forms, and voice mail systems warmer and easier to use. Once you read this book you will see how important it is to keep these same principles (and practices) in mind when you encourage customers to conduct e-business with your organization. The book is literally a HANDS ON manual on what you want to consider and what you might do to make your website, your e-commerce site more effective, efficient, and productive.
The statistics and research are very valuable and validate how important it is to give your on-line commerce site serious consideration. The book becomes a great HANDS ON tool when you combine the research with what to do NOW and what to do NEXT.E-Service: 24 Ways to Keep Your Customers--When the Competition Is Just a Click Away Overview

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e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online Review

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e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online ReviewScott Fox' first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O'Reilly, Larry King and everyone in between.
What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.
E-Riches is an extraordinary book, full of key insights and specific "how to" recommendations to actually promote your business online and achieve measurable results in a short time period.
The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.
I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.
The latest rage, of course, is Social Media Marketing. For many of my clients, that's the first thing out of their mouth when we sit down to talk. Most people really don't understand what social media is, let alone how to use it in marketing their business. You will after you read this book.
E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.
E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.
Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.
Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.
If I sound enthusiastic about this book it's because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don't work, I'm out of business.
I have personally used the specific marketing tactics E-Riches covers with very impressive results.
I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you'll have a lot of fun doing it!
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Winning Results with Google AdWords Review

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Winning Results with Google AdWords ReviewOkay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.Winning Results with Google AdWords Overview

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The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business Review

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The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business ReviewBack when I was first doing an e-commerce web site (you remember, that was the days when we walked three miles to school, uphill both directions) this book would have saved me days of effort. It is an introductory level book. That is to say, it will get you started, but by the time you have a working site, you will have learned a lot more than in your specialized areas than is covered here. This book provides the basic introduction. Do you want a shopping cart type application or perhaps an auction? What about peer-to-peer file sharing or perhaps a blog? This book will talk about these initial decisions that have to be made before you start thinking about the guts of implementing them. After these decisions are made you'll need more detailed books on the specific area where you are going.
The one thing I would like to see added to a new edition would be specific software recommendations, i.e. what two or three shopping cart solutions would she recommend.The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business Overview

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eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) Review

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eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) Review(The following is a recap of a review I wrote for a DP Directory newsletter, having found the book quite impressive.)
I was mesmerized by this book. I actually read all 374 pages of it in one sitting, pausing only to take a few notes.
Okay, I will admit - it was Super Bowl Sunday, and what else was I going to do? But that by no means can explain how intensely fascinating I found this inside glance into the world of eBay's elite club of "Power Sellers."
In my few meager attempts, I haven't been very successful at selling on eBay. Having a quick trigger finger for those high-pressure final minutes of an auction, I'm much better at buying. Now at least I know why my sales didn't go so well - I was doing almost everything wrong.
Did you know that the color blue sells better than any other color on eBay? I certainly didn't. Did you know that ending your auction on one certain day of the week, at certain peak hours, dramatically increases your chances of success? It never occurred to me that ending my auctions at 1:00 a.m. on Tuesday morning was a bad idea. (But when I read the book I certainly had a "duh" moment.)
While reading this book I learned about the scads of services that have grown up to support and enhance trading on eBay. For example, Sellathon tracking software will help you run multiple auctions, a free auction newsletter (AuctionBytes) keeps you informed of the latest trends, and you can even listen to eBay Radio broadcasts!
"eBay PowerSeller Secrets" covers everything, from calculating sell-through rates (although I think the math was a little fuzzy at times) to working with shipping services. I liked the stories about the "real people" behind the eBay handles.
Why do I care about eBay Power Sellers? I am a software developer who sells games on the internet. The Power Sellers are very successful at selling online. According to the eBay criteria, they must sell at least $1000 a month for 3 months running. Some of these Power Sellers average $150,000 per month in online sales, and these top sellers were the main focus of this book. Software developers should pay close attention to what they are doing right.
Automate Everything. More than anything else, perhaps, the book stressed the necessity of automating every possible process. In one excellent passage the authors pointed out that time spent in doing things by hand is just like money out of your pocket.
Software developers who want to sell their wares on eBay may well find the actual listing tips to be the most valuable information in "eBay PowerSeller Secrets." Once again we find that content and selling go hand-in-hand. This fascinating book explains that you need to fully describe exactly what you are selling; the more information the better. Make it fun; that's a big part of eBay's charm. Use the About Me page to give some personal details about you or your company. The buyers want to know there is a real person behind the listing, and one whom they can trust.
Linking your auctions gives them a better chance of success too. "eBay PowerSeller Secrets" covers this topic, and a great deal more.
Anyone who wants to achieve a degree of success selling on eBay, or anywhere else for that matter, should find this book useful. Since it is particularly relevant to online selling, I predict this book will intrigue both budding and seasoned Internet entrepreneurs.
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) Review

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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) Review`The Business of E-Commerce' is a great introductory text for senior (technical and non-technical) management, university students and consultants addressing the history, strategy and business models, specific applications as well as the technology required to quickly understand what e-commerce involves.
The well-structured, lightly illustrated and referenced chapters span:
++ getting there- about virtualization, globalization, and intellectualization aspects of business change, and exploitation through origins, recent history, interactivity, connectivity and continuity.
++ a generic business model for e-commerce- local business drivers (copycat, channel development, cost reduction, and partner inclusion), new maps (physical/informational/B2C, B2B, and cross-pollination), and role types (intermediation, disintermediation, reintermediation, and transformation agents).
++ pathfinder application areas- B2C retail, auctions, and advice; and B2B procurement, inventory exchange, and real-time collaboration.
++ technology landscape- data, dynamic networks, security, payment solutions and e-commerce standards.
++ architectures for electronic commerce- logical, technical, and organizational.
++ open issues- legalities (intellectual property, responsibility and privacy, regulation and taxation), technical issues (platform risk, communication disconnect, skills), and market issues (volatility, locus, and trust).
Strengths include: the well-structured `mature' text; the useful lengthy glossary of terms; the attractive style with mostly complete and correct content often supported by useful illustrative anecdotes or supporting materials; and the author's obvious comfortability with discussing some technical aspects supporting e-commerce (1960s EDI, Java, XML, Jini etc..). Weaknesses include: gaps relating to organizational (e-business) development lifecycle necessary to leverage the technology and business models; manufacturing examples with errors (not all manufacturing processes just have discrete steps!); real-time confusion (see any control engineering text for precise & correct definitions); gap relating to object-oriented systems/ virtual organization development (briefly mentioned about 100 pages late!); better referencing and supporting material, and need for more sidebars & illustrations, and about 15% reduced text for same content.
This reviewer got the impression that detailed discussions were avoided to minimize the need for frequent updates/ revisions. Yet perhaps such tabulated comparisons of contemporary tools for applications and organizational development, details of various offerings from major consultancies, and discussion of web-enabled ERP, CRM, CRM, BI (and all those other software acronyms) would have added value for the reader to better implement e-commerce solutions.
Some alternative texts include: the weaker inspiring `Futurize Your Enterprize' by Siegel; the weaker draft `Exploring E-commerce' by Fellenstein/Wood; and Hoque's `E-enterprise' which is initially promising but ultimately unsatisfactory (too much repetition, error, and `jargonism' without support, despite some good charts and structure, to be considered worthwhile).
Overall, a useful and entertaining read- amongst the best books (read by this reviewer) in the last year.The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development) Overview

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The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed Review

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The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed ReviewI had a very limited understanding of computers, and this book was very easy for me to understand.The writer made an intimidating topic very simple and now I think I'm an expert.The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed Overview

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How to Make Money Online with eBay, Yahoo, and Google Review

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How to Make Money Online with eBay, Yahoo, and Google ReviewI was disappointed in this book because it made me believe that it would be about Yahoo! and Google equally with eBay. However, this book was all about eBay with a tiny sprinkling of Yahoo! and Google here and there -- certainly not enough to include Yahoo! and Google in the title of the book. The book has 29 chapters. It doesn't stop talking about eBay until Chapter 21 then resumes its eBay discussion in Chapter 29.
The book should have been called "eBay 101" or "eBay for Not-So-Dumb Dummies." It does have good information for a complete eBay newbie but I would recommend other books for the non-eBay savvy newcomer like Adam Ginsberg's book: How to Buy, Sell, and Profit on eBay or eBay Powerseller Secrets by Debra and Brad Schepp. In fact, those two books I just mentioned alone should be all you need to get started if you want to make money on eBay.
Pass on this book. It's a rip off. The title is not appropriate and designed to deceive people into believing that the book will give you a strong online selling strategy with a successful mix of eBay, Yahoo!, and Google when that isn't the case. It's all about eBay with a few words dropped in here and there about Yahoo! and Google.How to Make Money Online with eBay, Yahoo, and Google Overview

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