The Business Podcasting Bible: Wherever My Market Is... I Am Review

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The Business Podcasting Bible: Wherever My Market Is... I Am ReviewI really like Paul Colligan's website and podcasts about podcasting (both very highly recommended -- search on Google to find them), and I eagerly ordered a copy of this book, expecting some great information. Frankly, I am very disappointed. This book is nothing more than a poorly produced extended commercial, full of platitudes both general and inspecific. This book explores a lot of general business philosophy, but provides little practical, applicable advice about how to really make any money in podcasting. There are a *few* good ideas hidden in here -- but you have to wade through a *lot* of prose to find them. Unlike some of the other excellent podcasting advice books in print (see Jason van Orden's "Promoting Your Podcast" and Walch/Lafferty's "Tricks of the Podcasting Masters"), this book just didn't meet my expectations -- which were admittedly high, considering the impressive pedigrees of the two authors. Paul and Alex, you two are acknowledged experts in this field, and you can do a lot better than this book. In addition, I was struck at how poorly organized and produced this book really is -- no titles for chapters (which makes sense, since there is little organization to the subject matter -- many of the chapters read the same), and no index. There is, however, a lot of advertising tucked in here and there for services provided by Paul and Alex. When I buy a book from industry experts, I don't want an infomercial -- I want real information. I even went to the "member site" referred to in the book, and ran into technical problems when trying to access it. Frustrating? You bet. My advice: skip this book, and go to Paul Colligan's excellent blog -- you'll find a LOT more useful information there.The Business Podcasting Bible: Wherever My Market Is... I Am Overview

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Success Secrets of the Online Marketing Superstars Review

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Success Secrets of the Online Marketing Superstars ReviewI bought this book for my wife but after having looked at it I should have bought some flowers instead.
The book was bilge water but for those who watch the gurus of e-marketing the classic formula for e-book selling has been followed to the letter.
Really great ad copy to move the book (sell the sizzle not the steak) and use the book as a thinly veiled advertisement pushing the products of all the gurus who "generously" supplied content.
For the unititiated I would suggest this. Go to each of the websites of those marketers mentioned in the book or the teaser copy. What you will find is the same names popping up on all of the different websites. This is because they each act as an endorsement for the others product.
Go to Mitch's website and you will see the "usual suspects" endorsing this book as the greatest thing since sliced bread. Then go to one of their's and you will find Mitch endorsing their product as the greatest thing since sliced bread. It takes a while to spot the mechanics but before to long you to will learn the secrect too cross-plugging and expert endorsements for fame and fortune.
It reminds me a little of the old Shakesperian acting troupes where the same five or six actors toured together. In each play it was the same actors only playing different parts.
I also suspect that those who have provided glowing reviews are either new to this game or are schmoozing for an endorsement of their own product by one of the big fish.
Bottom line- save your money. And remember how this game works the next time you get one of those "You've just got to see this" emails touting a new product from one of the "usual suspects".
This is how you take dishwater and turn it into an overnight best seller. Which ever one of these guys who's turn it is to shear the sheep this month simply has the other guys who are waiting their turn at bat blast their mail list with a glowing revue and a "to good to resist" offer. The groupies and the newbies fork out the shekels enmasse while the gurus begin work on their sheep shearing best seller.Success Secrets of the Online Marketing Superstars Overview

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Internet Marketing: Strategy, Implementation and Practice (4th Edition) Review

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Internet Marketing: Strategy, Implementation and Practice (4th Edition) ReviewThis book is required for an internet marketing class I am taking. I find it difficult to read. The authors are throwing so much information into each chapter that it is overwhelming and hard to absorb. I also feel that it does not follow a logical path, meaning that they reference other chapters and concepts not yet touched on almost constantly. Very often the other chapters referenced come later in the book so you haven't read them yet if you are going page/chapter order. I would not recommend this book for a student of e-marketing. Perhaps, if you already have experience in this field, you may find it useful, but as a teaching tool I feel it falls short.Internet Marketing: Strategy, Implementation and Practice (4th Edition) Overview

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Review

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Reviewe-Marketing eXcellence, third addition, covers the entire scope of e-Marketing:
Objectives - Do you want to sell? build a brand? talk to and or serve customers?
e-Models - e-commerce, communications, online revenue, web2.0.
e-Customers - Who are they? why do they/don't they buy online? how do they buy? how do you build relationships with them? how do they communicate with each other?
Tools - Not just the internet! iDTV, Digital Radio, Mobile etc.
Site design - Establishing the purpose of the site, best practice design, navigation, structure and copywriting.
Traffic building - SEM, display advertising, e-mail, viral, PR.
CRM - Developing lasting relationships with your customers - database marketing, profiling and personalisation.
e-Business - From value chains to value networks; an analysis what's involved in setting up and managing an e-Business.
The main body text is well written, and the depth of coverage for each topic is just right for a book this size.
Throughout the book you'll find the following boxes:
e-Marketing Excellence - Real world case studies of how large corporations have used the topic being discussed in that part of the book.
Practical/Best Practice e-Marketing tip - Specifics on how you can use the topic being discussed in your own e-marketing campaigns.
e-Marketing Insight - Views from corporations, technology providers (e.g. Google), e-Marketing experts to get you thinking in multiple directions.
The book is also littered throughout with high quality charts, graphics and screenshots of actual websites, all in colour, to give you actual examples of how these techniques are being used.
This third edition of the book has extensive coverage on the latest trends in e-Marketing - viral marketing, web2.0 approaches such as social networking and online PR.
One of the highlights of this book, for me, is thorough coverage of the SOSTAC® approach to e-Marketing planning. Created by Paul Smith (who is a co-author of this book), the model provides a structured framework for building your e-Marketing plans. The model can be applied to projects from small to massive. The book concentrates on how to apply the SOSTAC® model specifically to e-Marketing. Essential reading for anyone involved in writing e-Marketing plans.
This book has broadened my knowledge of e-Marketing in a way that I would not have been able to do so without it. I found myself constantly thinking in new directions when reading it. I now have an appreciation of many more aspects of what's involved when planning for, implementing, and testing e-Marketing campaigns, and I would not hesitate to recommend this book to anyone involved in all aspects (strategizing, managing, implementing) of e-Marketing. The book also serves as an excellent resource for the e-Marketing student.eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Overview

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Emarketing Excellence, Second Edition (Emarketing Essentials) Review

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Emarketing Excellence, Second Edition (Emarketing Essentials) ReviewIf you're new to marketing, and work for a large corporation, you'll find lots of good theory here. You'll be able to impress your friends talking about stuff like the "7 Ps" (add people, processes, and physical evidence to the 4 you're already familiar with) or the "5 Is" (Identification, Individualization, Interaction, Integration, and Integrity). You'll be able to cite lots and lots of academic stuff of this nature.
The book even has reviews at the end of each chapter so you can take practice runs at winning the Marketing Edition of Trivial Pursuit when and if it becomes available.
What you won't have is a pragmatic road map towards getting more leads and selling more stuff.Emarketing Excellence, Second Edition (Emarketing Essentials) Overview

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