The Business Podcasting Bible: Wherever My Market Is... I Am Review

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The Business Podcasting Bible: Wherever My Market Is... I Am ReviewI really like Paul Colligan's website and podcasts about podcasting (both very highly recommended -- search on Google to find them), and I eagerly ordered a copy of this book, expecting some great information. Frankly, I am very disappointed. This book is nothing more than a poorly produced extended commercial, full of platitudes both general and inspecific. This book explores a lot of general business philosophy, but provides little practical, applicable advice about how to really make any money in podcasting. There are a *few* good ideas hidden in here -- but you have to wade through a *lot* of prose to find them. Unlike some of the other excellent podcasting advice books in print (see Jason van Orden's "Promoting Your Podcast" and Walch/Lafferty's "Tricks of the Podcasting Masters"), this book just didn't meet my expectations -- which were admittedly high, considering the impressive pedigrees of the two authors. Paul and Alex, you two are acknowledged experts in this field, and you can do a lot better than this book. In addition, I was struck at how poorly organized and produced this book really is -- no titles for chapters (which makes sense, since there is little organization to the subject matter -- many of the chapters read the same), and no index. There is, however, a lot of advertising tucked in here and there for services provided by Paul and Alex. When I buy a book from industry experts, I don't want an infomercial -- I want real information. I even went to the "member site" referred to in the book, and ran into technical problems when trying to access it. Frustrating? You bet. My advice: skip this book, and go to Paul Colligan's excellent blog -- you'll find a LOT more useful information there.The Business Podcasting Bible: Wherever My Market Is... I Am Overview

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e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online Review

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e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online ReviewScott Fox' first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O'Reilly, Larry King and everyone in between.
What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.
E-Riches is an extraordinary book, full of key insights and specific "how to" recommendations to actually promote your business online and achieve measurable results in a short time period.
The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.
I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.
The latest rage, of course, is Social Media Marketing. For many of my clients, that's the first thing out of their mouth when we sit down to talk. Most people really don't understand what social media is, let alone how to use it in marketing their business. You will after you read this book.
E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.
E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.
Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.
Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.
If I sound enthusiastic about this book it's because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don't work, I'm out of business.
I have personally used the specific marketing tactics E-Riches covers with very impressive results.
I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you'll have a lot of fun doing it!
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online Overview

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100 Ways To Make $100 A Day Online Review

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100 Ways To Make $100 A Day Online ReviewWhile this book had a few ideas, it was pretty much a generalized rehashed list of ideas that i have heard of before. And you probably have, too!
I bought the kindle edition, and the resource links did not work. Each of the 100 items had what was supposed to be a resource link after it, and it looked to me to be nothing more than the author promoting his own affiliate business through this ebook. I have a strong feeling if the links would have worked, I would have been asked to pay for "further information" once I was at that stage. One of the resources that were named, I Googled, and it came up to be a reported scam on a national news web page. The saying goes,
If something sounds too good to be true...so, save your money. I am glad I only wasted .99 on the kindle edition.100 Ways To Make $100 A Day Online Overview

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How to Make Money Online with eBay, Yahoo, and Google Review

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How to Make Money Online with eBay, Yahoo, and Google ReviewI was disappointed in this book because it made me believe that it would be about Yahoo! and Google equally with eBay. However, this book was all about eBay with a tiny sprinkling of Yahoo! and Google here and there -- certainly not enough to include Yahoo! and Google in the title of the book. The book has 29 chapters. It doesn't stop talking about eBay until Chapter 21 then resumes its eBay discussion in Chapter 29.
The book should have been called "eBay 101" or "eBay for Not-So-Dumb Dummies." It does have good information for a complete eBay newbie but I would recommend other books for the non-eBay savvy newcomer like Adam Ginsberg's book: How to Buy, Sell, and Profit on eBay or eBay Powerseller Secrets by Debra and Brad Schepp. In fact, those two books I just mentioned alone should be all you need to get started if you want to make money on eBay.
Pass on this book. It's a rip off. The title is not appropriate and designed to deceive people into believing that the book will give you a strong online selling strategy with a successful mix of eBay, Yahoo!, and Google when that isn't the case. It's all about eBay with a few words dropped in here and there about Yahoo! and Google.How to Make Money Online with eBay, Yahoo, and Google Overview

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