Showing posts with label podcasting. Show all posts
Showing posts with label podcasting. Show all posts

The Business Podcasting Bible: Wherever My Market Is... I Am Review

The Business Podcasting Bible: Wherever My Market Is... I Am
Average Reviews:

(More customer reviews)
Are you looking to buy The Business Podcasting Bible: Wherever My Market Is... I Am? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Business Podcasting Bible: Wherever My Market Is... I Am. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Business Podcasting Bible: Wherever My Market Is... I Am ReviewI really like Paul Colligan's website and podcasts about podcasting (both very highly recommended -- search on Google to find them), and I eagerly ordered a copy of this book, expecting some great information. Frankly, I am very disappointed. This book is nothing more than a poorly produced extended commercial, full of platitudes both general and inspecific. This book explores a lot of general business philosophy, but provides little practical, applicable advice about how to really make any money in podcasting. There are a *few* good ideas hidden in here -- but you have to wade through a *lot* of prose to find them. Unlike some of the other excellent podcasting advice books in print (see Jason van Orden's "Promoting Your Podcast" and Walch/Lafferty's "Tricks of the Podcasting Masters"), this book just didn't meet my expectations -- which were admittedly high, considering the impressive pedigrees of the two authors. Paul and Alex, you two are acknowledged experts in this field, and you can do a lot better than this book. In addition, I was struck at how poorly organized and produced this book really is -- no titles for chapters (which makes sense, since there is little organization to the subject matter -- many of the chapters read the same), and no index. There is, however, a lot of advertising tucked in here and there for services provided by Paul and Alex. When I buy a book from industry experts, I don't want an infomercial -- I want real information. I even went to the "member site" referred to in the book, and ran into technical problems when trying to access it. Frustrating? You bet. My advice: skip this book, and go to Paul Colligan's excellent blog -- you'll find a LOT more useful information there.The Business Podcasting Bible: Wherever My Market Is... I Am Overview

Want to learn more information about The Business Podcasting Bible: Wherever My Market Is... I Am?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ Review

The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ
Average Reviews:

(More customer reviews)
Are you looking to buy The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ? Here is the right place to find the great deals. we can offer discounts of up to 90% on The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ ReviewI just finished reading The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ yesterday, and I think this book is a terrific primer for Christians hoping to better understand new media. The breadth of topics covered in the book virtually ensures that just about anyone who reads it will find something relevant to their lives and ministries, while few will find that every chapter is relevant to them. As somewhat of a new media newbie, I found the book to be very helpful. Also, as a pastor, the book helped me understand various ways to integrate new media into my work in ministry.
The book is broken into two sections, and from there into a total of 15 chapters written by several different authors. The first section is called The Landscape of the New Media. It outlines the current state of new media, forecasts about its future, warns of the potential dangers of embracing it uncritically, and then offers some beginners some tips on entering the world(s) of blogging and podcasting.
I began reading this book expecting it to be one big commercial for new media, but was pleasantly surprised by how balanced it was. Several chapters emphasized the importance of embracing the new media world discerningly (particularly Matthew Lee Anderson's chapter on the dangers of uncritically embracing new media), and the overall message of the book seemed to be that Christians must engage the new media world, but that they must do so with caution.
Chapters 4 and 5 of the book basically provide everything that a new media greenhorn needs to gain a basic understanding of blogging and podcasting. Despite the massive popularity of both blogs and podcasts, they remain a mystery to many (especially many in the church world). These chapters did an excellent job of showing how to get started blogging and podcasting. In addition to showing how to set up blogs and podcasts, the chapters also provided some tips on producing high quality content. The authors of these chapters also effectively made the point that Christians should be engaged in blogging and podcasting.
The second section of the book is called Engaging New Media and deals with several different potential implications and applications of new media. The chapter of theological blogging shows how the existence of blogs has provided a new forum for discussing and debating theology. This can have both positive and negative implications for theological discourse, and thus must be used with care. Tod Bolsinger's chapter Blogging as Microwave Community discusses the various ways that blogging can aid Christian community. Bolsinger does a good job of showing how blogs can facilitate Christian community without being a replacement for it.
The two most helpful chapters for pastors were Mark D. Roberts' chapter Pastors and the New Media, and Rhett Smith's chapter Navigating the Evolving World of Youth Ministry in the Facebook-MySpace Generation. Both Roberts and Smith write from their experience with new media and do a good job of showing the pastoral usefulness. Roberts writes from a senior pastor's perspective while Smith writes from a stutdent ministry perspective. If you're a pastor or ministry leader and you've only got time to read a few chapters out of this book, make sure you read these ones. The reality is that as new media becomes more and more mainstream people will be spending more and more of their lives online, thus it will be increasingly important for churches to have a sophisticated online presence that they can utilize to effectively communicate online.
The rest of the book discusses the effect that new media will have on everything from apologetics to politics to bioethics to social justice to academia. Several of these fields are substantially different now than they were five years ago thanks to new media, and the transformation is far from over. New media has and will continue to effect the way we get our news, the way we get our education, and even the way we advocate for causes we believe in. It is fascinating to consider the access to power that exists for ordinary individuals thanks to new media. While big media stalwarts still wield significant influence, ordinary people are more free to express their opinions, question authority, and otherwise assert themselves online than ever before.
As I said, The New Media Frontier is a great primer on new media. While I found some chapters to be more practically helpful than others, I believe this entire book is worth reading because new media is not going away any time soon. The better the church understands new media the better it can use the tools of new mediia for effective proclamation of the gospel. Whether you are a church pastor looking to utilize new media in your ministry or a lay person who is simply interesting on better understanding the state of online communication, I highly recommend giving this book a read.The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ Overview

Want to learn more information about The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast Review

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
Average Reviews:

(More customer reviews)
Are you looking to buy Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast? Here is the right place to find the great deals. we can offer discounts of up to 90% on Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast Review
I liked this book a lot. It is very well outlined. And it is very well written. I found it to be an easy read. But not a particularly quick read since it is pretty thick in page count and page size. The book is broken into four parts and 16 chapters:
I. Podcasting overview: Understanding the medium and its impact on business (Chapters 1-3)
II. Podcasting fundamentals: Planning and development (Chapters 4-6)
III. Producing the podcast: Production, delivery and legal issues (Chapters 7-10)
IV. Podcast distribution: Marketing, measuring and monetizing (Chapters 11-16)
Social media and Web 2.0 is comprised of a few tools that people and businesses can use to be a part of that community. The main one is blogging. And podcasting is a natural extension of blogging. What is said and has been written about blogging can also be said and written about podcasting. And this book does just that. Some people read books to get their information. Others listen to the radio or watch TV. I suspect many more listen to the radio and watch TV than read books.
Currently many more people taking part in Social Media and Web 2.0 are blogging than podcasting. But that statistic very well may change. And by reading this book one will probably understand and realize why. And even better, one will learn how to get involved in podcasting.
This book is specifically written for a business audience. It focuses on how businesses can incorporate podcasting into their marketing mix. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more.
I liked the chapter summaries at the end of each chapter called "Lessons Learned." They made it easy to get an overview of the book before I read it page to page. My favorite chapter was the seventh. It went into "Podcast Production." It got into sufficient detail and specifics that I pretty much saw what was involved in creating audio and/or video files. Emphasis was more on audio files.
The bottom line is that businesses should understand the power of podcasting and how to use it in their marketing mix. Podcasting can significantly improve a company's communications efforts with its customers, prospects, and the media. 5 stars!Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast Overview

Want to learn more information about Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

The Ultimate Web Marketing Guide Review

The Ultimate Web Marketing Guide
Average Reviews:

(More customer reviews)
Are you looking to buy The Ultimate Web Marketing Guide? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Ultimate Web Marketing Guide. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Ultimate Web Marketing Guide ReviewI have developed several hundred websites over the last decade, optimized them for Google, and have made millions for my clients. So while this book didn't offer much to me in the way of new ideas, it's easily the best all-in-one guide ever written for beginning and intermediate web marketers.
In the introduction, Michael Miller points out that the book intentionally doesn't get too advanced on things like search engine optimization. Ideally you can purchase a few other books related to SEO, site structure, and writing copy. Otherwise, this book does a terrific job laying out the foundation.
The most interesting aspect of this guide is that it explains everything without being overly technical. More importantly, the book is incredibly thorough. Miller breaks down what web marketing entails, how to create a marketing plan, how to analyze your results, and even how to budget yourself.
The guide leaves no stone unturned. Someone new to marketing will learn everything from tips on having a site designed, paid web advertising campaigns, blogging, newsletters, and even promotion on social networking sites like Facebook. He not only offers suggestions, but provides plenty of links to sites with web tools to help you. The later chapters on mobile marketing for iPhones and similar gadgets are worth their weight in gold. Miller has seen the writing on the wall, and I have to admit that the five chapters on marketing for cell phones gave me plenty of new ideas.
As an expert at Search Engine Optimization and getting sites to rank well on Google, I was genuinely surprised at just how much the author knew about SEO. There were more than a few techniques that he could have included, but his suggestions were surprisingly on the money.
I've never heard of the author before, but I'll concede that he knows his stuff. If you're a seasoned web marketer, the book may not bring much to the table aside from the chapters on mobile marketing. But if you're a business owner, or not advanced at online marketing yet, this book is a must-have. To learn more about where this book starts you off, read "Ca$hvertising" by Drew Whitman for tips on writing copy, and "Letting Go of the Words" by Ginny Redish to make your website easy to read and navigate.The Ultimate Web Marketing Guide Overview

Want to learn more information about The Ultimate Web Marketing Guide?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business Review

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business
Average Reviews:

(More customer reviews)
Are you looking to buy Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business? Here is the right place to find the great deals. we can offer discounts of up to 90% on Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business Review
I liked this book very much. I read the author's first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters:
1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change
The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I've read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.
There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book's content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book - its organization. When I completed it and sat down to write this review I said to myself: "There are 16 chapters in this book. How can they be broken down into three or four "parts?" I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn't that simple. Below is how I think the book probably should have been organized to be a little more easily digestible. 5 stars!
[I] WHY PRACTICE SOCIAL MEDIA MARKETING?
1. Making the case
14. Promote thyself
8. Niche innovations
[II] HOW DOES SOCIAL MEDIA MARKETING WORK?
10. Basics of social media content
12. Telling stories with words and images
5. Corporate soapboxes
4. Courting online influencers
6. Customer conversations
13. Engagement through interaction
3. Ear to the ground
9. Learning from conversations
16. Celebrating change
15. Measuring results
[III] SOCIAL MEDIA MARKETING OPTIONS
2. Making choices
11. Picking your spot
7. The social network gorillasSecrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business Overview

Want to learn more information about Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business?

>> Click Here to See All Customer Reviews & Ratings Now
Read More...