Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Winning Behavior: What the Smartest, Most Successful Companies Do Differently Review

Winning Behavior: What the Smartest, Most Successful Companies Do Differently
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Winning Behavior: What the Smartest, Most Successful Companies Do Differently ReviewBased on a study of highly successful companies, the authors have identified nine domains of differentiation, all of which can be copied. What is unique are new ways to create a positive chemistry with customers through four major areas of behavioral differentiation. These are: 1) Operational: institutionalizing behavior through practices, policies, procedures, and employee education and training. 2) interpersonal: interpersonal skills and attitude. 3) Exceptional: when employees go out of their way to help customers; 4) symbolic: behavior that reflects the company's key product, service, or messages and values (aligning the company's behaviors with it's intended image and promises). The book gives examples that show ways winning organizations create these behavior differentiations. While most of the book is devoted to B2C companies, a chapter also addresses B2B firms. The authors provide a treasure trove of illustrations. An excellent work, rich in real-life details.Winning Behavior: What the Smartest, Most Successful Companies Do Differently Overview

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The Gospel According to Coco Chanel: Life Lessons from the World's Most Elegant Woman Review

The Gospel According to Coco Chanel: Life Lessons from the World's Most Elegant Woman
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The Gospel According to Coco Chanel: Life Lessons from the World's Most Elegant Woman ReviewI read this book the way I read Ms. Karbo's book on Katharine Hepburn: greedily, with an eye to what was in it for me. I plundered every chapter heading: On Style, On Self-Invention, On Fearlessness... does this fit me? Could I/should I adopt this for my own? With some, like On Embracing the Moment, I thought, Oh sure, I've already got that; with others, like On Living Life on Your Own Terms, I was stopped short, and I thought Yeah! I've gotta cultivate that!
The other compelling thing about this book is that once you get past self-interest, you discover that Coco Chanel was an amazing woman. She invented modern fashion, and to do so had to rise above poverty and an actual orphanage. This was great material to draw on and reshape, which she did: Ms. Karbo says Chanel "lied about or embellished everything in her childhood...she had no respect for anything she didn't create, and that included her own history." Her trajectory included being a shopgirl, seamstress, cafe singer, and kept woman before she got to couturiere extraordinaire, and she owed nothing to anyone but herself. She was self-made and a revolutionary.
Karen Karbo tells Coco Chanel's story in a lively way and mines it for usable wisdom. I recommend this book for any fashionista, for sure, and for any francophile, and for any woman who loves the struggle. I especially like it for women who make things or strive to make things, like books or sculpture or businesses or anything else. The Gospel According to Coco Chanel is heartening and a lot of fun.
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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web Review

How to Win Sales and Influence Spiders: Boosting Your Business and Buzz on the Web
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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web ReviewI just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web Overview

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Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card Review

Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card
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Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card ReviewThis book provides real substance and guidance to deploy new technology through entrepreneurial ventures. It is comprehensive and addresses particularly well the technology specific considerations all along the process of going from idea to enterprise. It uses for this a case to illustrate the journey through out its 20 chapters. In addition, it summarizes with 20 concrete principles how to create and grow successful technology ventures. Its attractive layout makes it pleasant to read and study. A great reference, for entrepreneurs, students and professors in the technology domain.Technology Ventures: From Idea to Enterprise w/ Engineering Subscription Card Overview

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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Review

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace ReviewEvery retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Overview

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Strategic Retail Management: Text and International Cases Review

Strategic Retail Management: Text and International Cases
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Strategic Retail Management: Text and International Cases ReviewStrategic Retail Management by Zentes, Morschett, and Schramm-Klein presents a different approach to the study of retailing. Whereas other texts provide a broad overview of retailing in general, this book limits the theoretical aspects to the first three chapters and devotes the rest of the 15 chapters to the actual design, implementation and evaluation of retail strategies. Moreover, it contains a number of interesting cases that tests the reader's analytical and conceptual abilities.
The text is eminently suitable for both practitioners and students who want to get a good grasp of retailing. Moreover, it provides a solid foundation for managerial decision-making.Strategic Retail Management: Text and International Cases Overview

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Supply Chain Management for Retailing: 1E Review

Supply Chain Management for Retailing: 1E
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Supply Chain Management for Retailing: 1E ReviewI personally think this is the best book on retail supply chain management available on the market. It's all but perefect, though.
To start with positive side of the book - the author integrates supply chain into much broader picture of retail reality and shows how the process starts - and it starts with the proper assortment management processes. And this is really a very important thing. It clearly deviates from the average book saying "measure KPIs,implement cross docking and you'll be fine". I absolutely loved this aspect of the book.
The most important adavantage for me is that the author shows us that supply chain is much more than management of orders, transport and stock. He includes assortment, mercandising and pricing processes into the supply chain structure too. Again, it differs significantly from the average book!
Yet another positive aspect of the book is to remind us one more time - processes always come first. Starting with assortment and going through all stages of supply chain, we start to understand that - to qoute the book - "Old Process + New Technology = Costly Old Process".
Mr Ray is a practicioner, so as you may expect, there is a lot of real-life examples, case studies, IT system vendors discussions etc. All of this is always done in a very structural manner to support the argument. Absolutely brilliant in particular in discussions concerning supply chain challenges! The author precisely explains the sources of problems and shows potential solutions.
Now, there are some serious deficiencies:
1. A lot of misprints, missing sources, footnotes, some poor graphics etc. If there will be next editions (which I sincerely hope!) this has to be changed.
2. One of the most important part of the product/assortment management process is the question of data management. This is one of the "hottest" topics in retail (and all FMCG) today. Unfortunately, this topic is only briefly discussed.
3. I was very negatively surprised approaching the end of the book. The author promised us a journey through many different categories to show us how the business side influence supply chain. Well, the promise gets fulfilled in grocery, partly in apparell section, but the rest is just a composite of few bullet points summarizing most important strategy & operations trends with no concrete references to supply chain.
4. What I missed in the book, was the discussion of retail organization internal politics. How do the buyers or category managers regard suply chain? What do they expect and what supply chain can expect from them? what about store operations? How should you divide responsibilities? What are the best practices? What are different categories characteristics?
Also keep in mind that the book is meant for India readers mainly - so often there are very basic discussions of theDeveloped countries retail markets.
To sum up - I recommend this book to everyone. If you are just starting your retail supply chain adventure or already have some experience, this book will be a great thing for you. For more advanced readers - you can easily skip some "light" chapters, but for sure it is a nice read at least for two reasons:
1.process thinking
2. invaluable India retail market case studies!Supply Chain Management for Retailing: 1E Overview

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B2B Brand Management Review

B2B Brand Management
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B2B Brand Management ReviewIt is good to have, finally, professional efforts to grasp the notion of B2B branding. I find that the Kotler-Pfoertsch book is worth buying, reading and studying. B2B practitioners will find new and useful concepts, but i would recommend a few ideas for the following editions:
1. The book needs to organize the myriad of terms and definitions that are spread all around the chapters. I counted more than 50 different terms for branding management just placed somewhere and highlighted in bold case. It is a bit disconcerting.
2. B2B examples need to be real hard core industrial ones. Most of the examples come from "retail-close-enough" marketing efforts that are much easier to work since they are closer to the final consumer (Samsung, Fedex, Intel, Michelin, Phillips, Domino's Pizza, UPS, Citibank, UBS, DHL, Caterpillar, Bosch, Mercedes, Marriott, etc). However, Tata steel is an excellent case, as well as some German ones. I wonder about replacing some examples with a few that are far back in the industrial chain: Codelco (cupper), Gerdau (Steel), Alcan (alumminum), etc.
3. I have often wondered why branding theory, in particular branding positioning, tries to run in parallel with the company's overall positioning. It is as if having "a life on its own", which in industrial markets is a dangerous thing to propose.
Claudio Saavedra, MBA., PhD
Professor of Industrial Marketing
Santiago - Chile
[...]B2B Brand Management Overview

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International Business: The Challenge of Global Competition Review

International Business: The Challenge of Global Competition
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International Business: The Challenge of Global Competition ReviewAs a first time instructor using this book, I was floored by the amount of useless data in the book that students must dig through to get to the important points of each chapter. Since the power point slides provided with the book only did an outline of the chapters, they were not of much help in giving a lecture. It was also absolutely amazing that a book that bills itself as being published in 2004 (but I received in 2003) is behind the times in a significant number of topics (e.g. it still refers to the G7 - not even mentioning the G8 even though I think it was about 1997 that the G8 became official). The section on religion was a perfect example of how to offend someone in another culture. The author needs to attend a diversity training course! A majority of the questions in the sample tests did not deal with topics that were significant in the chapters, but rather minor insignificant points. It may be the best book out there for an international business class but it shouldn't be priced the way it is for what is clearly an outdated edition.International Business: The Challenge of Global Competition Overview

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How To Make Money In Self-Storage: The Keys To Unlocking Self-Storage Profits Review

How To Make Money In Self-Storage: The Keys To Unlocking Self-Storage Profits
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How To Make Money In Self-Storage: The Keys To Unlocking Self-Storage Profits ReviewIf you have any kind of real estate investing experience this book would be very juvenile. I've never done anything with self storage and though I thought $25 was a little high for this book, I bought it anyway. It's basic information. Wasn't worth my time or money. You can find free webinars online to give you the same if not better information.How To Make Money In Self-Storage: The Keys To Unlocking Self-Storage Profits Overview

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All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back Review

All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
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All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back ReviewI was first excited when I saw the basic premise that this book offers. Of course! I thought, this makes sense, customers DO behave irrationally. And this book (I hope) offers some insight as to how to use this to an advantage.
Well, that was wrong. Drawing from the work of others who actually did research in this field, Mr Cusick has basically nothing to add. A bibliography of the people he's read would provide more useful content than the entirety of his often aimlessly rambling work. Anything of any substance is work done by others, which I am now interested in reading. His own contribution to the subject is to promote his own company, which does consulting. And not even anything innovative or new.
In the first chapter he makes a point in the first few paragraphs. The point is that retaining customers is cheaper and easier than marketing for new ones. Then he spends the rest of the entire chapter repeating himself. And then he continues later in the book to repeat this again.
I kept hoping throughout this book that he would expose something of value in terms of how to use the customer's irrational subconscious. Got it, they're irrational. So what do you DO? His best answer to this is to do testing. Well, if you're in marketing and know what you're doing, you're already doing testing. So what? I don't need a book based on other people's research to tell me that.
I think he wrote the book to get his name and his company's name out there. To get more clients. It's more of a long-winded pamphlet for his firm than anything with any real substance.
Heck, if it were at least funny or engaging I would give it two stars, but even the delivery is dead flat.All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back Overview

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Big Deal: Mergers and Acquisitions in the Digital Age Review

Big Deal: Mergers and Acquisitions in the Digital Age
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Big Deal: Mergers and Acquisitions in the Digital Age ReviewI work as a business intermediary assisting clients in both selling and buying their business. I always recommend that anyone interested in the M&A field read this book. My only complaint is that there was not enough on some of the more interesting personalities in the business.Big Deal: Mergers and Acquisitions in the Digital Age Overview

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Review

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right ReviewLike many others, I consider Debbie Weil one of my favorite marketing writers. My husband has a 2-inch thick, 3-ring binder of many of the previous columns and newsletters. Her writing is concise, focused, but never dull, and so are her blogs.
Debbie was one of the first to recognize the potential of corporate blogging, and it was a natural fit.
Debbie Weil's Corporate Blogging Book is an outstanding example of what a genuinely helpful non-fiction book should be.
It begins with a "fast read" chapter that gets your attention: "Top Twenty Questions about Corporate Blogging." She avoids ground already covered, and focuses on corporate blogging objectives and objections.
Those who want to introduce blogging to their firm will appreciate the way Debbie candidly addresses reasons for corporate hesitation, and shows how to overcome frequently-heard objections.
Debbie outlines a detailed plan for implementing a corporate blogging program that addresses corporate issues, rather than getting sidetracked on soon-to-be-obsolete technical issues or "fad of the moment" promises. Numerous examples, questions, quotes, and resources round out the package.The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Overview

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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World Review

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ReviewWARNING! This book is for you if you're a smart, savvy business/marketing person. If not, you might be confused by the significance of its contribution.
In business, many of us feel like we're falling behind. We've tried to keep up with the latest device or digital channel only to wonder if it's helping our business. We've chased after all that's cool only to discover that our customers have moved on to something else. This is where Rick Matheison, author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World really shines. He says it's not about trying to keep up with the latest and greatest tool or social media outlet. You are not out of the loop simply because you don't understand everything digital yet, but you do need to have a philosophical framework for approaching any digital marketing intiative, whether it's using the channels we know and deal with today--mobine, Facebook, Twitter and so on--or channels five years from now that we haven't yet imagined.
Finally!! A book that shares with us the framework for figuring out what to do next!
J. McCall, host of Your Brand with Joanne McCall radio showThe On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World Overview

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Marketing Metrics: 50+ Metrics Every Executive Should Master Review

Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing Metrics: 50+ Metrics Every Executive Should Master Review
Obviously, it is highly desirable to measure what matters and that is especially true of marketing initiatives. Here's the challenge which many (most?) readers will face after they finish reading this volume: Which metrics are the most appropriate for their specific organization? Co-authors Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein offer 50+ and in an ideal business world, every executive can - and will - master all of them. That is possible but highly unlikely. Fortunately, the authors offer a wealth of information and observations that can guide and inform the selection of those metrics that will enable executives to "gather and analyze basic market data, measure the core factors that drive their business models, analyze the profitability of individual customer accounts, and optimize resource allocation among increasingly fragmented media.
To the authors' substantial credit, they make effective use of a number of reader-friendly devices which enliven what would be an otherwise dull textbook and they do without compromising the integrity of research-driven insights which so many books on marketing lack. These devices include definitions, formulas, and brief descriptions of various metrics. They also include within individual chapters several sections, such as "Construction" (e.g. metrics issues concerning their formulation, application, interpretation, and strategic ramifications), "Data Sources, "Complications, and Cautions" (i.e. an analysis of the limitations of the metrics under consideration, and their potential inadequacies once executed), and "Related Metrics and Concepts" (briefly surveyed). This is by no means an "easy read" but will generously reward those who absorb and digest its material with appropriate rigor.
Although I believe this volume can be of substantial value to executives in almost all organizations (regardless of size or nature), I think it will be of greatest benefit to those - probably in larger companies -- who have an urgent need for accurate and consistent measurement of, for example, the dynamics behind their market share; the profitability of producing, pricing, selling, distributing, and servicing what they offer; and the ROI of marketing initiatives within the framework of enterprise financial metrics.
Those who share my high regard for this volume are urged to check out Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.Marketing Metrics: 50+ Metrics Every Executive Should Master Overview

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You've Got A Friend In The 'Biz: A Practical Guide To The Music Industry For Musicians & Aspiring Representatives Review

You've Got A Friend In The 'Biz: A Practical Guide To The Music Industry For Musicians and Aspiring Representatives
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You've Got A Friend In The 'Biz: A Practical Guide To The Music Industry For Musicians & Aspiring Representatives ReviewMichael Wood's book, aside from being a great read, in a simple, clear and entertaining manner answers the many questions that aspiring and/or struggling musicians have regarding everything music business related. Michael personalizes the book by writing about his own experiences within the music industry and sharing with his readers what he has learned from those experiences. Everything is covered, from teaching you how to promote yourself and creating a press kit, to reading and understanding your contracts. This book is a must have for all musicians, especially those new to the music business (like myself). In addition to practically taking your hand and walking you through the music business, Michael has included an excellent A&R and Management contact information directory which makes this book an excellent resource.You've Got A Friend In The 'Biz: A Practical Guide To The Music Industry For Musicians & Aspiring Representatives Overview

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Management Review

Management
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Management ReviewThis book was in excellent condition. It was as if the book was absolutely brand new. The price was also fair considering the actual cost of the book. The only complaint that I have is the fact that it came with a large sticker that stated it was used, but that was quite a minor annoyance compared to the overall value of the book.Management Overview

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Business Plans Kit For Dummies Review

Business Plans Kit For Dummies
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Business Plans Kit For Dummies ReviewI had never bought one of these "Dummies" series books, I was a little embarrassed to, but I was wrong. Never had I read something in such "plain" english. I needed to prepare a Business Plan, and I needed to do it without spending a lifetime learning about it. This book helped me more then I thought possible. I only wish everything could be explained like this. I highly recommend it if a Business Plan is in your future for writing and you have no prior experience writing one.Business Plans Kit For Dummies Overview

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The World is Flat (Updated and Expanded) Review

The World is Flat (Updated and Expanded)
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The World is Flat (Updated and Expanded) ReviewI'd forgotten the pleasure reading good prose brings. Friedman not only writes well, but does so on an important subject- globalization. He states, "It is now possible for more people than ever to collaborate and compete in real time with more people on more different kinds of work from more different corners of the planet and on a more equal footing than at any previous time in the history of the world."
He claims, "When the world is flat, you can innovate without having to emigrate". But, how did the world `become flat'? Friedman suggest the trigger events were the collapse of communism, the dot-com bubble resulting in overinvestment in fiber-optic telecommunications, and the subsequent out-sourcing of engineers enlisted to fix the perceived Y2K problem.
Those events created an environment where products, services, and labor are cheaper. However, the West is now losing its strong-hold on economic dominance. Depending on if viewed from the eyes of a consumer or a producer - that's either good or bad, or a combination of both.
What is more sobering is Friedman's elaboration on Bill Gates' statement, "When I compare our high schools to what I see when I'm traveling abroad, I am terrified for our work force of tomorrow. In math and science, our fourth graders are among the top students in the world. By eighth grade, they're in the middle of the pack. By 12th grade, U.S. students are scoring near the bottom of all industrialized nations. . . . The percentage of a population with a college degree is important, but so are sheer numbers. In 2001, India graduated almost a million more students from college than the United States did. China graduates twice as many students with bachelor's degrees as the U.S., and they have six times as many graduates majoring in engineering. In the international competition to have the biggest and best supply of knowledge workers, America is falling behind."
Friedman sounds the alarm with a call for diligence and fortitude - academically, politically, and economically. He sees a dangerous complacency, from Washington down through the public school system. Students are no longer motivated. "In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears -- and that is our problem."
Questions I wish Friedman had explored in further detail are:
1. When should countries do what benefits the global economy, and when should they look out for their own interests? (protectionism, tariffs, quotas, etc.)
2. What will a `flat world' mean to the world's poor? (those living in Haiti, Angola, Kazakhstan, etc.)
3. What cultural values (or absence thereof) are contributing to the West's loss of productivity, education, and excellence? (morality, truth, religion, meaning, hope?)
4. How will further globalization effect cultural distinctions? (Are we heading towards a universal melting pot?)
5. What will a `flat world' mean environmentally - particularly for those countries on the verge of an economic explosion?
The World is Flat (Updated and Expanded) Overview

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