The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Review

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right ReviewLike many others, I consider Debbie Weil one of my favorite marketing writers. My husband has a 2-inch thick, 3-ring binder of many of the previous columns and newsletters. Her writing is concise, focused, but never dull, and so are her blogs.
Debbie was one of the first to recognize the potential of corporate blogging, and it was a natural fit.
Debbie Weil's Corporate Blogging Book is an outstanding example of what a genuinely helpful non-fiction book should be.
It begins with a "fast read" chapter that gets your attention: "Top Twenty Questions about Corporate Blogging." She avoids ground already covered, and focuses on corporate blogging objectives and objections.
Those who want to introduce blogging to their firm will appreciate the way Debbie candidly addresses reasons for corporate hesitation, and shows how to overcome frequently-heard objections.
Debbie outlines a detailed plan for implementing a corporate blogging program that addresses corporate issues, rather than getting sidetracked on soon-to-be-obsolete technical issues or "fad of the moment" promises. Numerous examples, questions, quotes, and resources round out the package.The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Overview

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