Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Review

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace ReviewEvery retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Overview

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Strategic Retail Management: Text and International Cases Review

Strategic Retail Management: Text and International Cases
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Strategic Retail Management: Text and International Cases ReviewStrategic Retail Management by Zentes, Morschett, and Schramm-Klein presents a different approach to the study of retailing. Whereas other texts provide a broad overview of retailing in general, this book limits the theoretical aspects to the first three chapters and devotes the rest of the 15 chapters to the actual design, implementation and evaluation of retail strategies. Moreover, it contains a number of interesting cases that tests the reader's analytical and conceptual abilities.
The text is eminently suitable for both practitioners and students who want to get a good grasp of retailing. Moreover, it provides a solid foundation for managerial decision-making.Strategic Retail Management: Text and International Cases Overview

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Supply Chain Management for Retailing: 1E Review

Supply Chain Management for Retailing: 1E
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Supply Chain Management for Retailing: 1E ReviewI personally think this is the best book on retail supply chain management available on the market. It's all but perefect, though.
To start with positive side of the book - the author integrates supply chain into much broader picture of retail reality and shows how the process starts - and it starts with the proper assortment management processes. And this is really a very important thing. It clearly deviates from the average book saying "measure KPIs,implement cross docking and you'll be fine". I absolutely loved this aspect of the book.
The most important adavantage for me is that the author shows us that supply chain is much more than management of orders, transport and stock. He includes assortment, mercandising and pricing processes into the supply chain structure too. Again, it differs significantly from the average book!
Yet another positive aspect of the book is to remind us one more time - processes always come first. Starting with assortment and going through all stages of supply chain, we start to understand that - to qoute the book - "Old Process + New Technology = Costly Old Process".
Mr Ray is a practicioner, so as you may expect, there is a lot of real-life examples, case studies, IT system vendors discussions etc. All of this is always done in a very structural manner to support the argument. Absolutely brilliant in particular in discussions concerning supply chain challenges! The author precisely explains the sources of problems and shows potential solutions.
Now, there are some serious deficiencies:
1. A lot of misprints, missing sources, footnotes, some poor graphics etc. If there will be next editions (which I sincerely hope!) this has to be changed.
2. One of the most important part of the product/assortment management process is the question of data management. This is one of the "hottest" topics in retail (and all FMCG) today. Unfortunately, this topic is only briefly discussed.
3. I was very negatively surprised approaching the end of the book. The author promised us a journey through many different categories to show us how the business side influence supply chain. Well, the promise gets fulfilled in grocery, partly in apparell section, but the rest is just a composite of few bullet points summarizing most important strategy & operations trends with no concrete references to supply chain.
4. What I missed in the book, was the discussion of retail organization internal politics. How do the buyers or category managers regard suply chain? What do they expect and what supply chain can expect from them? what about store operations? How should you divide responsibilities? What are the best practices? What are different categories characteristics?
Also keep in mind that the book is meant for India readers mainly - so often there are very basic discussions of theDeveloped countries retail markets.
To sum up - I recommend this book to everyone. If you are just starting your retail supply chain adventure or already have some experience, this book will be a great thing for you. For more advanced readers - you can easily skip some "light" chapters, but for sure it is a nice read at least for two reasons:
1.process thinking
2. invaluable India retail market case studies!Supply Chain Management for Retailing: 1E Overview

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Why We Shop: Emotional Rewards and Retail Strategies Review

Why We Shop: Emotional Rewards and Retail Strategies
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Why We Shop: Emotional Rewards and Retail Strategies ReviewAs a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.
Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.Why We Shop: Emotional Rewards and Retail Strategies Overview

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Retail Marketing Management Review

Retail Marketing Management
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Retail Marketing Management ReviewHas a lot of good concepts and examples for use in assignments and seminarsRetail Marketing Management Overview

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Retailing Review

Retailing
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Retailing ReviewBook was cheaper than at the campus bookstore and arrived in a couple of days. Very pleased with the results. And the previous owner had highlighted all the pertinent information, so that saves ME time!Retailing Overview

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Review

Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) ReviewDecided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Overview

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