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Supply Chain Management for Retailing: 1E ReviewI personally think this is the best book on retail supply chain management available on the market. It's all but perefect, though.
To start with positive side of the book - the author integrates supply chain into much broader picture of retail reality and shows how the process starts - and it starts with the proper assortment management processes. And this is really a very important thing. It clearly deviates from the average book saying "measure KPIs,implement cross docking and you'll be fine". I absolutely loved this aspect of the book.
The most important adavantage for me is that the author shows us that supply chain is much more than management of orders, transport and stock. He includes assortment, mercandising and pricing processes into the supply chain structure too. Again, it differs significantly from the average book!
Yet another positive aspect of the book is to remind us one more time - processes always come first. Starting with assortment and going through all stages of supply chain, we start to understand that - to qoute the book - "Old Process + New Technology = Costly Old Process".
Mr Ray is a practicioner, so as you may expect, there is a lot of real-life examples, case studies, IT system vendors discussions etc. All of this is always done in a very structural manner to support the argument. Absolutely brilliant in particular in discussions concerning supply chain challenges! The author precisely explains the sources of problems and shows potential solutions.
Now, there are some serious deficiencies:
1. A lot of misprints, missing sources, footnotes, some poor graphics etc. If there will be next editions (which I sincerely hope!) this has to be changed.
2. One of the most important part of the product/assortment management process is the question of data management. This is one of the "hottest" topics in retail (and all FMCG) today. Unfortunately, this topic is only briefly discussed.
3. I was very negatively surprised approaching the end of the book. The author promised us a journey through many different categories to show us how the business side influence supply chain. Well, the promise gets fulfilled in grocery, partly in apparell section, but the rest is just a composite of few bullet points summarizing most important strategy & operations trends with no concrete references to supply chain.
4. What I missed in the book, was the discussion of retail organization internal politics. How do the buyers or category managers regard suply chain? What do they expect and what supply chain can expect from them? what about store operations? How should you divide responsibilities? What are the best practices? What are different categories characteristics?
Also keep in mind that the book is meant for India readers mainly - so often there are very basic discussions of theDeveloped countries retail markets.
To sum up - I recommend this book to everyone. If you are just starting your retail supply chain adventure or already have some experience, this book will be a great thing for you. For more advanced readers - you can easily skip some "light" chapters, but for sure it is a nice read at least for two reasons:
1.process thinking
2. invaluable India retail market case studies!
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