Ready, Set, Talk: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet Review

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Ready, Set, Talk: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet ReviewWhen you have a message to communicate the object is to be heard. This book will help you, in effect, talk louder. It includes everything you need to prepare in advance for each and every communication opportunity. I bought this book along with "Creating Powerful Radio" because "Ready, Set, Talk!" broadens the scope of your horizons beyond talk radio only, focusing on TV and Internet venues as well. It makes an excellent companion to "Creating Powerful Radio" to enable a big picture approach to getting out your message. If you have a message to communicate buy both books together - you won't regret it.Ready, Set, Talk: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet Overview

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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry Review

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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry ReviewHow many companies have survived direct battles with Microsoft? Not very many. How many lived to win over direct battles with Microsoft? Even fewer. Intuit is in that elite company. That experience alone would make the book worth considering.
The authors have done an outstanding job of building on that potentially fascinating subject matter by successfully capturing the key elements of how Intuit has continued to succeed as a business model innovator through four CEOs. I was especially pleased to see that the book captures the values that led to this innovation, the organizational and process methods used to stimulate and pursue the innovation, and the motivations of the key innovators.
In addition, the book moves down into the organization to capture the thoughts and emotions of many of the Intuit employees as it moved from its P&G style focus on customer needs to a broad-based expansion through acquisitions to a GE-style disciplined approach to achieve performance in key areas.
In fact, this book was so fine that I had to ask myself what was missing before I could spot any flaws. The only area where the book is a little light is in describing the details of how Intuit's software development changed over time, and what the lessons were. Now, don't mistake my point. There's plenty on that subject (especially when Intuit was a start-up), but there could have been more . . . if this book were to become a case history source on software engineering.
But no book can be everything to everyone, and currently there are few books that explain continuing business model innovation through generations of senior management. So Inside Intuit becomes a must read for those who want to master this critical leadership and management task.
By the way, Inside Intuit is a very apt title. The authors seem to have had unrestrained access to company insiders. The book comes away much richer as a result than any other Silicon Valley saga that I can remember reading. Most of those books focus on one to three people in the company, and leave it at that.
As I finished the book, I wondered what improvements in its continuing business model innovation Intuit will make next. I can hardly wait to find out!Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry Overview

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Building a Profitable Online Accounting Practice Review

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Building a Profitable Online Accounting Practice ReviewIgnoring all the other bad reviews, I bought this book because it was the only one out there about doing accounting on the Internet. First of all, the content isn't at all what I had expected. Second, the book is full of chapters on stuff that doesn't make any sense. I mean, come on, a chapter on what the Internet is??? Aren't we a little past that? Third, the writing is difficult to follow and what little I did read through just left me confused.
I flipped through the whole book searching for SOMETHING useful and maybe found 5 pages total with info I might be able to use. Needless to say, I returned this book. Oh, and the fact that it costs like $33 is ridiculously expensive and absolutely NOT worth it for what you get...I wouldn't pay $2 for it!Building a Profitable Online Accounting Practice Overview

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