Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Review

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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace ReviewEvery retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Overview

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