Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Review

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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace ReviewEvery retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace Overview

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The Power of Retail Branding: Reinvention Strategies for Empowering the Brand Review

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The Power of Retail Branding: Reinvention Strategies for Empowering the Brand ReviewWe work with promotion and this book helps us to know more about this important theme. Easy, clear and very objetive. Rubens BurgelThe Power of Retail Branding: Reinvention Strategies for Empowering the Brand Overview

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