I'm at a Networking Event--Now What???: A Guide to Getting the Most Out of Any Networking Event Review

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I'm at a Networking Event--Now What: A Guide to Getting the Most Out of Any Networking Event ReviewThis book is like having your own private networking coach or mentor, and could make for a thoughtful gift for folks you know that
are new to networking, have been scared off from networking events or just aren't used to taking a more relaxed approach to turning
everyday events into "connecting events."
Fun to read, filled with practical & applicable advice, this book is a great addition to your library of EFFECTIVE books related to
building your skill base & broadening your horizons.I'm at a Networking Event--Now What: A Guide to Getting the Most Out of Any Networking Event Overview

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Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Review

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Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Review"This book provides an excellent overview on the status of the consulting industry and the challenges it is now facing." NOT. It might have been when it was first released but it is not now. It is a verbatim reproduction of the same book by the same authors in 2005 entitled "The Contemporary Consultant: Handbook of Management Consulting". I thought it was good then. So did my students. But this reproduction makes no mention of the global financial crisis and how it will affect the consulting profession which is the main issue I would have thought that any person interested in this subject would have been most interested in now (in 2009) and going forward.
If you didn't catch the original you may still find this book of interest but an overview of the contemporary situation this reproduction definitely is not. I would have expected a contemporary re-release to at least have a foreword bringing the subject matter up to date. Better still, a contemporary rewrite updating tables, statistics, etc would be even better.
Lazy authorship.Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Overview

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No B.S. Business Success in The New Economy Review

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No B.S. Business Success in The New Economy ReviewAs more and more of us leave our W2 jobs for the life of an entrepreneur, this book becomes a must read. This book is written in clear, straight forward, easy to read language which contributes to its "can't put it down appeal."
Using his experience in business combined with his marketing mastery, Dan Kennedy lays out philosophies and practices every entrepreneur should master. Kennedy first wrote this book in 1993, with an update completed in 2004. Today's changing economic conditions caused Kennedy to once again update the book for this 2010 edition.
What is interesting to note is that Kennedy has not needed to change any of the principles he believes make business success possible, principles he first laid out in the first 1993 edition. What he has changed in this edition is the tactics, strategies and applications he recommends entrepreneurs use today. These have all been updated to reflect operating conditions in what Kennedy calls today's new economy.
So, in this one book at a very reasonable price, you get:
*Dan Kennedy's business success principles
*Dan Kennedy's view of the new economy
*Dan Kennedy's suggestions for how to operate in today's new economy
*A look into Dan Kennedy's marketing mind and strategies
*A good read
It is worth buying this book. You can't go wrong and that is no BS.
No B.S. Business Success in The New Economy Overview

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A Gringo's Guide to Online Hispanic Marketing Review

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A Gringo's Guide to Online Hispanic Marketing ReviewThis book caught my eye after doing some research on Hispanic marketing for my company. I was tasked with creating an online marketing plan that focuses on Hispanics & Latinos in our footprint as well as being named the project manager for a Spanish website that we plan to launch this fall. Not only did this book define the demographic and opportunity, it provided step by step instructions on reaching the demo via the web.
Funny thing is that some of the information that I pulled from the book not only helped me with the Hispanic marketing plan, I incorporated it into our channels marketing plan for our English website.
It's a good read.A Gringo's Guide to Online Hispanic Marketing Overview

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The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed Review

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The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed ReviewI had a very limited understanding of computers, and this book was very easy for me to understand.The writer made an intimidating topic very simple and now I think I'm an expert.The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed Overview

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