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A Gringo's Guide to Online Hispanic Marketing ReviewThis book caught my eye after doing some research on Hispanic marketing for my company. I was tasked with creating an online marketing plan that focuses on Hispanics & Latinos in our footprint as well as being named the project manager for a Spanish website that we plan to launch this fall. Not only did this book define the demographic and opportunity, it provided step by step instructions on reaching the demo via the web.Funny thing is that some of the information that I pulled from the book not only helped me with the Hispanic marketing plan, I incorporated it into our channels marketing plan for our English website.
It's a good read.A Gringo's Guide to Online Hispanic Marketing Overview
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