42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership Review

Average Reviews:

(More customer reviews)Are you looking to buy 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership? Here is the right place to find the great deals. we can offer discounts of up to 90% on 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership ReviewThis book is reminiscent of junk mail that entices a reader to buy more based upon repetitive success stories and promises to show the secrets that 'they' don't want you to know. Each spurious rule (eg. 'brand yourself', 'build your confidence') is represented by a different author who writes around 300-400 words illustrating in the most indirect way possible the result of what happened when they followed the extraordinarily-vague rule, while also plugging their website or product.
I think my favorite is rule #19 - "Get a Ph.D." - which, apart from being irrelevant to driving success with books, fails to mention a Ph.D. at all in the subsequent explanation. "Books, if they're useful, informative, and well written, encourage people to send work to you," enthuses Shel Horowitz in a blinding example of the obvious. "When you have a book, you pretty much have automatic access to (and exposure on) high-traffic websites such as Amazon.com and Google.com," he continues, failing to mention that this has no bearing on your own website unless the book is popular, and has nothing to do with how SEO actually works.
As a 140 page book, 40 pages are dedicated to the photographs and bios of each author, together with an invitation to write your own 42 rules book, and the catalog of other books available. Take away the introduction and table of contents, and this is a very, very thin read which offers absolutely no substantive information to prospective authors. I agree with the other review entitled "No Value" - I haven't quite figured out if this is a pyramid scheme or some other type of marketing game, but I'd strongly advise against wasting $20 on this. There are many other reputable books written about how to write and get published which aren't assisted by questionable 5-star reviews.42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership Overview

Want to learn more information about 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Release Your Writing:: Book Publishing, Your Way Review

Average Reviews:

(More customer reviews)Are you looking to buy Release Your Writing:: Book Publishing, Your Way? Here is the right place to find the great deals. we can offer discounts of up to 90% on Release Your Writing:: Book Publishing, Your Way. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Release Your Writing:: Book Publishing, Your Way ReviewWhat a stroke of luck! I'm half-finished with a book on 16th century history and have culled so many good ideas from this book in such a short time that it's marked up in probably 30 separate places. I learned so much about handling the manuscript in Word; I wish I had this kind of instant help when I wrote my first book four years ago. Things are really changing in the publishing industry and I'm now ready to tackle the promotion for my book.Release Your Writing:: Book Publishing, Your Way Overview

Want to learn more information about Release Your Writing:: Book Publishing, Your Way?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Author First Aid Kit: Creating Multiple Streams of Income with Information Products Review

Average Reviews:

(More customer reviews)Are you looking to buy Author First Aid Kit: Creating Multiple Streams of Income with Information Products? Here is the right place to find the great deals. we can offer discounts of up to 90% on Author First Aid Kit: Creating Multiple Streams of Income with Information Products. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Author First Aid Kit: Creating Multiple Streams of Income with Information Products ReviewThis book gives solid strategies and tactics. While I knew about a few ways to turn my ideas into products, this book really helped open my eyes to the bigger picture and all the options available. I especially liked their 3 Tiered Wealth Generation Pyramid model that did a great job explaining how to structure my offerings. It made me completely revise my approach. Their exercises and worksheets were also very helpful in helping me refine my strategies.
It's a very quick read and densely packed with good info to get you thinking bigger about the possibilities for your intellectual property.Author First Aid Kit: Creating Multiple Streams of Income with Information Products Overview

Want to learn more information about Author First Aid Kit: Creating Multiple Streams of Income with Information Products?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

ROI of Social Media: How to Improve the Return on Your Social Marketing Investment Review

Average Reviews:

(More customer reviews)Are you looking to buy ROI of Social Media: How to Improve the Return on Your Social Marketing Investment? Here is the right place to find the great deals. we can offer discounts of up to 90% on ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

ROI of Social Media: How to Improve the Return on Your Social Marketing Investment ReviewI have been doing a lot of research on social media and how businesses can use it to sell more products and services. This book provides a reality check that is most helpful. Instead of dabbling with social media, this book provides the techniques to get serious about social media and where an organization is in its social media journey. There is so much out on the blogs and website articles about social media that it is overwhelming. I run into people constantly giving me their two cents about the trends and what is hot in social media and it is confusing. If you are at all confused or feel uncertain where to start with social media then I would start with this book.
The book provides techniques such as the media engagement framework. The MEF provides the context as to where to get your arms around using social media within your organization from the perspective of personas down to how to measure each persona (influencers, consumers, individuals) and the way to appropriately reach them with the best return instead of grabbing the coolest thing on the market.
The entire subject of ROI is often a half baked attempt to provide enough cause to do something. In other words, ROI is not real as it is based on possibilities or intangibles. Real ROI is based on hard dollars not soft dollars. I applaud the authors for taking the position of defining ROI specific to social media with how to approaches. As a marketer and not a finance person, I appreciate the business mechanics of generating the ROI rather than a lot of financial calculations that would leave me trying to figure out how to apply social media to the calculations. The book does a fantastic job of applying ROI as would be expected by the title and it lives up to that title.
Other aspects of the book are the web links to current articles and findings on the web. There are case studies, tools to use, and side bar definitions that make the book a very useful guide. I hope the authors keep the book up to date as tools and trends change, however, the frameworks and approaches will have a decent shelf-life that I would encourage anyone to read in 2011 and for the next several years.ROI of Social Media: How to Improve the Return on Your Social Marketing Investment Overview

Want to learn more information about ROI of Social Media: How to Improve the Return on Your Social Marketing Investment?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

A Gringo's Guide to Online Hispanic Marketing Review

Average Reviews:

(More customer reviews)Are you looking to buy A Gringo's Guide to Online Hispanic Marketing? Here is the right place to find the great deals. we can offer discounts of up to 90% on A Gringo's Guide to Online Hispanic Marketing. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

A Gringo's Guide to Online Hispanic Marketing ReviewThis book caught my eye after doing some research on Hispanic marketing for my company. I was tasked with creating an online marketing plan that focuses on Hispanics & Latinos in our footprint as well as being named the project manager for a Spanish website that we plan to launch this fall. Not only did this book define the demographic and opportunity, it provided step by step instructions on reaching the demo via the web.
Funny thing is that some of the information that I pulled from the book not only helped me with the Hispanic marketing plan, I incorporated it into our channels marketing plan for our English website.
It's a good read.A Gringo's Guide to Online Hispanic Marketing Overview

Want to learn more information about A Gringo's Guide to Online Hispanic Marketing?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...