Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation Review

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Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ReviewBuilding products that people want is hard and costs lots of money (mostly because we miss the mark the first, and second, and third time around before we get it right). I read Nail It Then Scale It and it immediately resonated. As an entrepreneur I find myself constantly in product development mode. The steps outlined in the book cut time (50%+) and cost (80%+) out of our product development cycle. Nail It Then Scale It doesn't dance around theory, it dives right into the nuts and bolts of identifying need, and the step-by-step process of building a great product that will sell the moment it ships. Good entrepreneurs have solid product intuition - great entrepreneurs will follow Nail It Then Scale It and find out how to nail it the first time around. Great read - strongly recommended.Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation Overview

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