Strategic Retail Management: Text and International Cases Review

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Strategic Retail Management: Text and International Cases ReviewStrategic Retail Management by Zentes, Morschett, and Schramm-Klein presents a different approach to the study of retailing. Whereas other texts provide a broad overview of retailing in general, this book limits the theoretical aspects to the first three chapters and devotes the rest of the 15 chapters to the actual design, implementation and evaluation of retail strategies. Moreover, it contains a number of interesting cases that tests the reader's analytical and conceptual abilities.
The text is eminently suitable for both practitioners and students who want to get a good grasp of retailing. Moreover, it provides a solid foundation for managerial decision-making.Strategic Retail Management: Text and International Cases Overview

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