Showing posts with label marketing research. Show all posts
Showing posts with label marketing research. Show all posts

Marketing Research: An Applied Approach Review

Marketing Research: An Applied Approach
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Marketing Research: An Applied Approach ReviewThe book is extensive. It will serve as a valuable reference for business people who do not specialize in research; but it is a must read for Marketing People.
Following the book you will be able to create and execute a complete marketing research program. I have used this book in a number of projects and the results were pleasing.
Do not read this book unless you intend to use it. It is a difficult book for people who have average business knowledge.Marketing Research: An Applied Approach Overview

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Why We Shop: Emotional Rewards and Retail Strategies Review

Why We Shop: Emotional Rewards and Retail Strategies
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Why We Shop: Emotional Rewards and Retail Strategies ReviewAs a scholarly work this would fail due to a lack of sources for the many facts cited within. Although I think its target audience is the general public, sources for further reading would be helpful.
Pooler presents an overview of consumer psychology, which mainly equates to common sense. The book is worthwhile reading but should be read in addition to some more scholarly works on consumer psychology or at least some fact books.Why We Shop: Emotional Rewards and Retail Strategies Overview

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Market Segmentation: How to do it, how to profit from it Review

Market Segmentation: How to do it, how to profit from it
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Market Segmentation: How to do it, how to profit from it ReviewThere are some books that keep you glued and till you don't read them, your life seems incomplete. This is NOT that kind of book. It gives a nice structured way to deal with Segmentation but it appears boring with long lengthy discussion; stuff that can end in a page is extended for 4-5 pages and thats what makes it so boring to read!!Market Segmentation: How to do it, how to profit from it Overview

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