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Marketing Research: An Applied Approach ReviewThe book is extensive. It will serve as a valuable reference for business people who do not specialize in research; but it is a must read for Marketing People.Following the book you will be able to create and execute a complete marketing research program. I have used this book in a number of projects and the results were pleasing.
Do not read this book unless you intend to use it. It is a difficult book for people who have average business knowledge.Marketing Research: An Applied Approach Overview
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