Connection Generation: How connection determines our place in society and business Review

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Connection Generation: How connection determines our place in society and business ReviewThis book is easy to read and inspiring. It gets you thinking and into action about how to use the web to promote yourself, connect with others and create opportunities. If you have someone in your family that doesnt understand how to use the web to connect - this is the book that will get them jumping onto facebook, sending emails and connecting in ways they never thought was possible.Connection Generation: How connection determines our place in society and business Overview

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Managing Electronic Media: Making, Marketing, and Moving Digital Content Review

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Managing Electronic Media: Making, Marketing, and Moving Digital Content ReviewElectronic media content, in various forms, is becoming increasingly important in the world today. Whether you are in management, distribution, production or the creative side, Focal Press' "Managing Electronic Media" by Joan Van Tassel& Lisa Poe-Howfield is well worth the read. The text is dense, and is what you would expect from a college textbook. Indeed, at the end of each chapter there are exercises and assignments as well as resource rich footnotes for the student or manager who wants to dig more in depth of any section.
The information is far from dry, it gives recent examples and the numbers cited are current. Electronic forms of media is one area of the American economy that is growing, the greater questions come about distribution channels and this book examines them in the kind of detail that readers have come to expect from Focal Press.Managing Electronic Media: Making, Marketing, and Moving Digital Content Overview

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Digital Performance: A History of New Media in Theater, Dance, Performance Art, and Installation (Leonardo Book Series) Review

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Digital Performance: A History of New Media in Theater, Dance, Performance Art, and Installation (Leonardo Book Series) ReviewThis detailed book goes through the history of digital performance until about the 1990's. It has been very useful for my thesis research which focused in dance and digital media. Sometimes I found the organization a bit difficult for my area of focus, but I liked the way the chapters were grouped regardless. The tissue-thin pages were filled with well-documented and organized data. A good book to have in your library if you research this particular field. Not for light reading (unless you are Hermione Granger).Digital Performance: A History of New Media in Theater, Dance, Performance Art, and Installation (Leonardo Book Series) Overview

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The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law Review

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The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law ReviewThe law is the law, and you are far better off knowing the laws as it applies to IT about copyright, trademarks, domain names, software patents, trade secrets, NDA's, NCA's, open source licenses, consulting agreements, SLA's, beta test agreements, EULA's, SaaS TOS, commercial distribution agreements, privacy, digital content agreements, videogame publishing agreements, foreign distribution agreements, and what happens if you try to sell your encryption software to a Denied Person.
Oh my aching head!
Fortunately, Gene Landy has summarized all the above and more into language understandable by people not attorney's, added 38 juicy contracts and forms and authored a book you need, now: "The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law".
I've been reading up on Software as a Service, chapter 13, and in 24 pages Gene did an excellent job of summarizing what you need to know about SaaS from a legal point of view. This book, published in June, is very up to date, logically organized and includes the seasoned judgment of a practicing IT attorney.
If you are in the IT industry, you have no excuse for not owning this book.The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law Overview

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Review

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) ReviewDecided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Overview

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review
The name fits just perfect. Cakim's book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing' is like a WOMM manuel with step by step instructions filled with great advice. I couldn't put down my pen from taking notes. There are insightful `tip' boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet' included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing' is a must read for anyone who is in the marketing business. This book is just on time.
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Overview

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