Managing Electronic Media: Making, Marketing, and Moving Digital Content Review

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Managing Electronic Media: Making, Marketing, and Moving Digital Content ReviewElectronic media content, in various forms, is becoming increasingly important in the world today. Whether you are in management, distribution, production or the creative side, Focal Press' "Managing Electronic Media" by Joan Van Tassel& Lisa Poe-Howfield is well worth the read. The text is dense, and is what you would expect from a college textbook. Indeed, at the end of each chapter there are exercises and assignments as well as resource rich footnotes for the student or manager who wants to dig more in depth of any section.
The information is far from dry, it gives recent examples and the numbers cited are current. Electronic forms of media is one area of the American economy that is growing, the greater questions come about distribution channels and this book examines them in the kind of detail that readers have come to expect from Focal Press.Managing Electronic Media: Making, Marketing, and Moving Digital Content Overview

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