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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers ReviewThe name fits just perfect. Cakim's book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing' is like a WOMM manuel with step by step instructions filled with great advice. I couldn't put down my pen from taking notes. There are insightful `tip' boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet' included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing' is a must read for anyone who is in the marketing business. This book is just on time.
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