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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ReviewWARNING! This book is for you if you're a smart, savvy business/marketing person. If not, you might be confused by the significance of its contribution.In business, many of us feel like we're falling behind. We've tried to keep up with the latest device or digital channel only to wonder if it's helping our business. We've chased after all that's cool only to discover that our customers have moved on to something else. This is where Rick Matheison, author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World really shines. He says it's not about trying to keep up with the latest and greatest tool or social media outlet. You are not out of the loop simply because you don't understand everything digital yet, but you do need to have a philosophical framework for approaching any digital marketing intiative, whether it's using the channels we know and deal with today--mobine, Facebook, Twitter and so on--or channels five years from now that we haven't yet imagined.
Finally!! A book that shares with us the framework for figuring out what to do next!
J. McCall, host of Your Brand with Joanne McCall radio showThe On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World Overview
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